One of the biggest advantages of having your own website is to build up a mailing list of guests, enquiries and future prospects, then keep in touch and nurture that list. Email is still one of the most effective forms of marketing for client acquisition, conversion and retention.
Once you have a mailing list linked to your website, the real power of social media comes in to play. You can deliver visitors to your website from Twitter, Facebook, Pinterest, or your rental listings, where they can opt-in to join your list and voila! You open up an ongoing communication channel with future guests. In fact the more you can find out about your clients – through guest profiling – the more personalised information you can deliver to them via email marketing.