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Kickstarter Sessions for your Holiday Rental Business

Overview

Our shorter ‘Kickstart Your Holiday Rental Marketing’ course is for owners who want to be in control of their holiday rental business. It will set you on track to create an independent stream of bookings which is not reliant on advertising listing sites and agents. You’ll walk away with all the tools you need to create a dynamic online marketing presence. 

This is a four session course in which you should allocate between 90 minutes to two hours for each session, depending on the subject.
Price: £
599 / 695 €

  • You’ll write copy to resonate with your ideal guests,
  • Discover know how to set up your website to catch the attention of guests at their planning stage
  • Successfully use social media to kick-start your marketing and engage with guests and influencers
  • Use email marketing and guest profiling to stimulate repeat bookings

What our clients think

I was pretty new to the holiday rental market and the support and guidance Louise gave me was both useful and inspirational. She has a really practical knowledge of this market combined with a natural curiosity that helps her to push you to try new things to get the most from your property. I will be taking her masterclass in using Social Media as this is, without doubt, the key to future success in this business and I would recommend that anyone who wants to get the most from their holiday property should look at improving their skills in this area! Last thing I want to mention is that she is fun to work with and really cares about what you are trying to achieve!!!

Suzanne MIllard
Suzanne MIllardChalet Sulegg

Session 1 : Brand & Value Proposition

  • Session 1 : Brand & Value Proposition
  • Know your ideal guest
  • Create your brand & value proposition
  • Leave the competition behind : Niche markets
  • Branding & design

With this module you will see your holiday rental business through a fresh pair of eyes. We will show you how focusing on an ‘ideal client’ and ‘niche market‘ will help you deliver amazing holidays, why you should let go of negative thinking about pricing, and how to make the competition irrelevant by identifying and believing in your USP.

We will help you to get absolute clarity on the income you can expect to achieve with your rental, and finally, we will share some practical tips on ‘decluttering’ your property so you are ready to begin afresh with a clear deck.

Session 2 : Creating a winning holiday rental website

  • Session 2 : Creating a winning holiday rental website
  • Features of a winning website
  • Plan your website step-by-step
  • Options for getting online

Now the fun begins! Building on from module one, we will help you to write enticing marketing copy that sets you apart from the crowd. Create or edit your online listings to start generating some cashflow.

We will also guide you through the practical side of setting up your property ready to welcome your ideal client. We will share our best interior design tips, help you equip your villa, and get the right level of service in place to wow your first clients.

Finally, once your property is looking fabulous we will help you to organise professional photography to ensure your holidays shine online.

Session 3 : Selling your holiday experience

  • Session 3 : Selling your holiday experience
  • Copywriting : Creating copy that inspires and resonates with your ideal guest
  • Social Media 101 : The importance of social engagement
  • Blogging for bookings
  • Become the local expert : Field guides and enriching content

Now that you’re clear on your ideal client, your rental is set up just right, and you have photos and descriptions to knock their socks off, it’s time to work on building a strong online presence.

In this module we will look at the core features of a winning website, guide you step by step through planning out your own holiday rental website, then we will introduce the options available for getting a website for your own business, or indeed improving on an existing site.

Session 4 : How to stimulate repeat bookings

  • Session 4 : How to stimulate repeat bookings
  • Email marketing & rich guest profiles
  • Finalise your marketing plan
  • Become the local expert : Field guides and enriching content

These final sessions are all about growing your online presence to reach an even bigger pool of ideal guests.

We will show you why Social Media can drain the life from your business and how to make it work effectively, you will learn why blogging can transform your website into a ‘control centre’ to grow your audience, then we will give you our our exact formula for establishing a marketing plan to make the best use of social media in the least time possible.

Bonus Session:

Mailchimp Masterclass

As you will soon discover, having a good quality mailing list will be the lifeblood of your Holiday Rental Business. So to get you started, we will also include a special free bonus session to give you all the training you need on the fantastic free email marketing service, Mailchimp.

Book one of our upcoming coaching slots:

By the end of the course you’ll have a clear marketing strategy for your holiday rental. You’ll know how to write inspiring and engaging content that will resonate with your ideal guests and your be on your way to creating a winning website. You’ll be on your way to creating a truly independent holiday rental business!

Frequently Asked Questions

Do I need a level of marketing or host knowledge before we start?

Absolutely not. Our goal is to take you from zero to a profitable and automated business in seven weekly or monthly sessions. You choose based on your schedule.

You won’t need any prior marketing or social media experience. Our 25 years experience in the travel, marketing and content industries come together to create a course that anyone who wants to be a successful owner can undertake with ease. Everything will slot into place.

Will I have to work outside of our sessions?

Yes you’ll be given homework to do after each session. This will get you practicing the knowledge you’ll be absorbing and using the tools we teach you. Be prepared!

Will I need to buy any tools or apps to complete the course?

You won’t need any tools of your own for the sessions. We run them via a video conference call, which is super easy to use and guarantees we have a quality conversation every time. We’ll also supply you with the exercise templates you’ll need to move forward with your marketing preparation. 

Is this a standard course?

Each one-to-one coaching course is unique. Our sessions will be tailor-made for your holiday rental and situation. This is NOT a formatted course – one-size fits all. You’ll come away with your own bespoke marketing remedy. Plus we’ll work with you to choose the right website provider, booking system, concierge system, etc.

Can I pay in installments?

You can pay in installments. The time of payments depends on whether you choose weekly or monthly sessions. There is always 50% deposit to be paid before the start of session one. Contact us for further information.