Posts

Rate your holiday experience

Featuring… Business travellers, guest experience and how to personalise your VR marketing

Boy am I busy at the moment! And loving every minute I have to say. But when you are a service provider it’s often the case that you dedicate so much time to managing your clients, you don’t find the time to look after your own business. Do you find that with your holiday rental and the home where you live? You put so much time and effort into your holiday let business, your place of residence doesn’t get a look in! I bet some of you can identify with that, even though you don’t like to admit it.

Right now we are writing content, developing websites and brand strategies for clients, and running their social media channels. It’s been so busy we had to decline an invitation to speak at the VRMA European Conference in Amsterdam this March. There’s always next year! Are you going? I’ll be writing on the conference for my next article.

As busy as I have been, I always have time to collaborate with Vacation Rental colleagues around the globe and I wanted to share some of the content here on our Rental Tonic blog. Enjoy, and I promise we’ll be back to regular writing very soon!

How to Market your Vacation Rental to Business Travellers

If you haven’t thought about attracting the business travel market, it’s about time you start. The business travel market is worth 1.2 Trillion dollars and there was a 57% growth year on year in 2016 for business travellers using Airbnb and HomeAway to book accommodation.

I spoke to vacation rental software experts, Lodgify about what owners and managers need to do to attract the business traveller.

Why Guest Experience Matters

Guest experience accommodationI had a super interesting conversation with Jonathan from property management and guest experience experts Vreasy on why the guest experience matters so much in today’s market and what you can do as an owner or manager to build a more memorable vacation rental business.

If you want to achieve full calendars and happy, repeat guests, you need to read this article on the guest experience and start considering if your standards are high enough to entice guests back for more.

Top 10 Tips for Family-Friendly Vacation Rentals

In 2015, according to the ABTA Consumer Survey, 38% of British consumers took a holiday with their immediate family, and 20% took a holiday with their extended family, that’s grandparents, uncles, aunts, etc. In terms of global figures: family holidays represented around a third of the market, that’s 115 million annual holidays!

So if you have space, and you don’t mind welcoming children to your holiday home, you need to think on how to furnish and market your holiday let to attract families. Family holidays can take painstaking organisation and lots of patience, so when a family finds the perfect accommodation, they repeat book time and again. Don’t leave it to chance to attract families to your holiday home, read this article and make it happen!

Why Holiday Homes Don’t Make A Profitable Property Investment

Second home property investment

Ok, Ok. I know. But if it’s decision time and you are not sure whether to buy that second home as an investment or not, there are a number of factors that need to be taken into consideration before splashing out. This articles covers some of the cons of owning a holiday home.

And if you are in the decision-making process, please do get in touch with our Rental Tonic team. We’re always happy to give your a virtual assessment on your vacation rental business plan.

How to Convert Enquiries into Bookings for your Holiday Cottage

Your holiday home is one in a million. Or should I say one amongst a million of other holiday homes listed on the likes of HomeAway, Airbnb and my partners for this article, Direct Holiday Cottages. In fact every holiday rental is unique, but as an owner you have to work hard to create a home-from-home experience and to convert enquiries to real bookings, there’s a few things you need to do, to make your property be that ‘one’ in a million potential clients want to book.

Read the article and start converting those enquiries!

How Rich Guest Profiles Can Transform Your Holiday Rental Business

An oldie, but one of my favourite articles. I am a firm advocate for enriching the guest experience, and one of the most effective ways to do so is by profiling your guests and personalising your communication and experience. Check out this article I wrote for Spain-holiday.com on how to harvest guest data and use it to create a rich personalised experienced pre, during and post-stay.

Finally don’t forget our Rental Tonic team is here to support you in the creation of an enriching guest experience and in developing all of the marketing tools and resources you’ll need attract to your ideal guests.

Lifetime Listings with Tots to Travel

Welcoming Guests this Summer Holiday Season

I know many owners here in Europe are preparing to welcome their first holiday rental guests of the season as the Easter break begins.  The old adage “first impressions count” is never more important than when trying to run a holiday business, so why should a holiday rental be any different to a quality hotel?  Guests have the same needs; they may be stressed out from finishing up at work, tired from the journey, possibly with over excited children, and all they want is to arrive and find everything perfect so they can get straight on with the job of relaxing and having a good holiday. Read more

choosing where to advertise marketing holiday rental

What are your biggest holiday rental challenges?

I was contacted a couple of weeks ago by a lovely lady asking for some feedback on the website for her property in the South of France. As we got into a deeper discussion about all the challenges she is having to overcome with marketing her holiday let, it got me thinking about the many ways in which Rental Tonic could really help owners with similar problems. Read more

Holidaymakers questions booking self catering accommodation

Revealed: The Extras Your Holidaymakers Want

Self-catering holidays used to be simple affairs: rudimentary facilities and little opportunity for holidaymakers to find out much about where they were staying before they arrived. That’s all changed with the rise of the internet and social media. Read more

Yoga on holiday is a middle-class indicator!

How To Ensure Your Holiday Property Appeals to The ‘New Middle Class’

A report in The Sunday Times at the weekend stated that 7 out of 10 Britons describe themselves as Middle Class. There were various sub-groups under this banner, but then it went on to name “50 things that make you middle class”. I’ve had a quick scan through and picked out the ones that should ensure your holiday property will appeal to 70% of the British (all written with my tongue very firmly in my cheek I have to point out!). Read more

Promoting local produce

5 Easy Ways to Run a More Eco Friendly Rental

I’m writing this weeks blog from Barcelona, on a trip checking out the eco-credentials of hotels using the Travelife system for which I’m a registered auditor. It’s been an interesting week, and on the whole I have been impressed with efforts in Catalunya to promote more sustainable tourism. But as the shift from pre-packaged holiday hotels to independent self catering breaks gathers momentum, I can´t help wondering where holiday rentals fit in to this whole idea of sustainable travel? Can, or indeed should, holiday property owners be doing more to be eco-friendly? Read more

where to advertise a holiday home

Case Study Part 4: Where to Advertise our Holiday Home

In this holiday rentals case study series we have been talking about how we turned a neglected long-term rental property into a home with good holiday rental potential for families.

If you follow the previous post, you can see how Rental Tonic created an action plan for the Owner to target a specific niche market,  and how we took some time over the photography to present the house in the best way online. Once we had enough images it was time to make a start on some advertising… Read more

Holiday Home Lettings in Andalucia

Holiday Lettings Case Study: Zero to Booked in 12 Weeks

Part #1: A Holiday Lettings Dilemma

For owners of second homes in the UK or holiday homes abroad there is often a dilemma to face. It´s nice to leave a property empty so you can use it whenever you wish to, but an empty property can soon deteriorate, need expensive maintenance and will still cost money whether for the mortgage or general utility costs. Read more

Holiday home gardens can add value for guests

5 Ways to Make Your Garden Pay Its Way

Many holiday rental owners wonder about how they can reduce their interior running costs, but how many think about putting the garden to good use? I wanted to share a few ideas that are easy to implement in the garden that will not only add value to your rentals but can also save you money. To get more inspiration sign up for our e-Newsletter
Read more