Boy am I busy at the moment! And loving every minute I have to say. But when you are a service provider it’s often the case that you dedicate so much time to managing your clients, you don’t find the time to look after your own business. Do you find that with your holiday rental and the home where you live? You put so much time and effort into your holiday let business, your place of residence doesn’t get a look in! I bet some of you can identify with that, even though you don’t like to admit it.
Right now we are writing content, developing websites and brand strategies for clients, and running their social media channels. It’s been so busy we had to decline an invitation to speak at the VRMA European Conference in Amsterdam this March. There’s always next year! Are you going? I’ll be writing on the conference for my next article.
As busy as I have been, I always have time to collaborate with Vacation Rental colleagues around the globe and I wanted to share some of the content here on our Rental Tonic blog. Enjoy, and I promise we’ll be back to regular writing very soon!
How to Market your Vacation Rental to Business Travellers
If you haven’t thought about attracting the business travel market, it’s about time you start. The business travel market is worth 1.2 Trillion dollars and there was a 57% growth year on year in 2016 for business travellers using Airbnb and HomeAway to book accommodation.
I spoke to vacation rental software experts, Lodgify about what owners and managers need to do to attract the business traveller.
Why Guest Experience Matters
I had a super interesting conversation with Jonathan from property management and guest experience experts Vreasy on why the guest experience matters so much in today’s market and what you can do as an owner or manager to build a more memorable vacation rental business.
If you want to achieve full calendars and happy, repeat guests, you need to read this article on the guest experience and start considering if your standards are high enough to entice guests back for more.
Top 10 Tips for Family-Friendly Vacation Rentals
In 2015, according to the ABTA Consumer Survey, 38% of British consumers took a holiday with their immediate family, and 20% took a holiday with their extended family, that’s grandparents, uncles, aunts, etc. In terms of global figures: family holidays represented around a third of the market, that’s 115 million annual holidays!
So if you have space, and you don’t mind welcoming children to your holiday home, you need to think on how to furnish and market your holiday let to attract families. Family holidays can take painstaking organisation and lots of patience, so when a family finds the perfect accommodation, they repeat book time and again. Don’t leave it to chance to attract families to your holiday home, read this article and make it happen!
Why Holiday Homes Don’t Make A Profitable Property Investment
Ok, Ok. I know. But if it’s decision time and you are not sure whether to buy that second home as an investment or not, there are a number of factors that need to be taken into consideration before splashing out. This articles covers some of the cons of owning a holiday home.
And if you are in the decision-making process, please do get in touch with our Rental Tonic team. We’re always happy to give your a virtual assessment on your vacation rental business plan.
How to Convert Enquiries into Bookings for your Holiday Cottage
Your holiday home is one in a million. Or should I say one amongst a million of other holiday homes listed on the likes of HomeAway, Airbnb and my partners for this article, Direct Holiday Cottages. In fact every holiday rental is unique, but as an owner you have to work hard to create a home-from-home experience and to convert enquiries to real bookings, there’s a few things you need to do, to make your property be that ‘one’ in a million potential clients want to book.
Read the article and start converting those enquiries!
How Rich Guest Profiles Can Transform Your Holiday Rental Business
An oldie, but one of my favourite articles. I am a firm advocate for enriching the guest experience, and one of the most effective ways to do so is by profiling your guests and personalising your communication and experience. Check out this article I wrote for Spain-holiday.com on how to harvest guest data and use it to create a rich personalised experienced pre, during and post-stay.
Finally don’t forget our Rental Tonic team is here to support you in the creation of an enriching guest experience and in developing all of the marketing tools and resources you’ll need attract to your ideal guests.
