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Copywriting for Holiday Home Listings and Websites

copywriting for holiday rentals

They seek holiday experiences, they find you…

Creating your own website to promote your holiday home can be the best investment you make for the long-term success of your holiday rental business.

But your website is only as good as the content it showcases. This is where good copywriting and visual content come into play. We’ll work with you to create content that resonates with your ideal clients and creates that ’Wow’ holiday factor, so that you capture clients before they’ve even started thinking about accommodation.

  • Attract your ideal guests with compelling copy
  • Refocus your content to sell the holiday experience
  • Become the ‘Local’ Expert
  • Turn your top features into top experiences
  • Stay ahead of the competition on Google
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What our clients think

Louise is the perfect person to partner with for any holiday rental copy writing. She has the talent to translate ideas into an evocative English grasping very quickly what I had in mind. Besides writing beautifully, Louise has a lot of experience in the vacation rental industry and she is able also to consult on marketing aspects of the copy write such as which title to use in listing sites. She is super professional always sticking to deadlines, she has a great sense of humour and she is a joy to work with. I would and will continue to work with Louise for future needs.

Paola GhelisCasita Sitges

I highly recommend Louise. She provides an efficient and professional service. I am really pleased with the advert she wrote for our gites. She asked questions, listened to what I wanted, offered suggestions, and produced a great advert, which I am certain will bring us lots of bookings. Thanks Louise.

Patricia Mc CartneyBel-Air Gites

I had the great pleasure working with Louise and I would not hesitate to recommend her. She is very professional, has a wonderful writing style and was a tremendous help.

Lu BohnHampton Beach Vacation Home Rental

The Five Stages of Travel according to Google

According to Google’s Five Stages of Travel: travellers dream, plan, book, experience and share a holiday. Successful accommodation marketing captures the traveller before they are even thinking about where to drop off their suitcase. As Alan Egan of Rent More Weeks suggests, “Travellers book holidays, not holiday rentals”. To stay ahead of the ever-increasing competition, you’ll need to capture the attention of your ideal guests way before they are at the booking stage.

That’s where the Rental Tonic team come in. We’ll work with you to captivate your guests through irresistible copy. We’ll help you refocus your content to develop a ‘whole’ holiday experience – through your website, advertising listing description and social media content, so that you’ll become the local expert in the eyes of your ideal guests and Google.

  • Website content creation & copywriting

    We create holiday rental and accommodation copy for websites that will take your visitor through the whole holiday experience, from arrival to departure and everything in between!

  • Holiday rental listings description

    Having worked for holiday rentals portals we know exactly what goes into a successful holiday rental description and what will make you stand out and get shortlisted.

  • Holiday rental marketing

    Destination marketing sells holidays. We’ll teach you how to combine your marketing channels and resources: website, blogging, social media, reviews, SEO, listings sites, PR and email marketing, and create a brand value proposition that resonates with your ideal guests.

  • Social Media Masterclass

    If you are jumping into social media for the first time, or feel your existing pages and profiles could benefit from a little helpful push, our Social Media Masterclass will get you on track.

  • Email Marketing Masterclass

    Our Email Marketing Masterclass will teach you how to successfully profile enquiries and guests, so that you can create personalised email marketing campaigns and excel at repeat bookings.

Want to learn how to write Wow-Factor copy?

Check out our copywriting course in conjunction with Vacation Soup.

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Need some help from a travel wordsmith?

Our professional team have a passion for travel content.

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Similar Resources That you May Like

Kickstarter Sessions

Our shorter 'Kickstart Your Holiday Rental Marketing' course is for owners who want to be in control of their holiday rental business.
Running a Holiday Let Business

Complete Holiday Makeover

This is an eight session course in which we give your holiday home business a complete makeover for a full calendar and happy guests.

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