Want to run a successful holiday rental business? Find a niche!
So the Rental Tonic website is up and running, and we are looking forward to sharing our passion for fabulous holidays and helping owners to run a successful holiday rental business.
If you already had a glance through the site you will see that we specialise in niche marketing for holiday rental properties, and there is a very good reason for this.
Collectively we have a background in Travel & Tourism, Marketing, owning holiday lets, refurbishment and building of properties, and much more. But over the past couple of years we have seen a proliferation of new holiday rental websites, agents, listing sites, and perhaps more importantly there has been a huge increase in the numbers of owners wanting to rent out their holiday home to earn some extra income.
All of this has lead to an extremely competitive and saturated market place for holiday home owners. Just consider the 40,000 properties on Owners Direct, the 60,000 on Holiday Lettings, and the 300,000 holiday rentals across the globe on giant US website HomeAway .com. Ok, so not all of these properties are your direct competition, but we are hoping to illustrate that if a single leading website has thousands of properties listed, then one advert has to have something a little bit special to stand out.
It all begins with finding your niche, which we will be talking more about over the coming weeks. For now, we will leave you with this from small business expert and marketing guru, John Jantsch:
[pullquote2 quotes=”true” align=”center” variation=”pearl” textColor=”#556c94″]Get out of the commodity business…The problem is that if your (guests) can’t identify some specific way in which your (property) is unique, they will default to the only thing they can measure – price. Offering to simply exchange what you sell for a set price in return, is one of the weakest marketing offers you can create. Price….is a terrible place to compete. There will always be someone willing to go out of business faster than you. Find something that separates you from your competition; become it and speak it to everyone you meet. Quality isn’t it; good service isn’t it; fair pricing – not it. These are all expectations. The difference needs to be in the way you do business, how you package your product, the way you sell your service, the fact you send cookies to your clients, your ability to show people how to transform their lives – it’s in the experience you provide[/pullquote2]
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