I have been very pleased and grateful for your visit and Marketing Strategy Report – I think that it is excellent and really comprehensive, helpful and full of very good ideas.
I highly recommend Louise. She provides an efficient and professional service. I am really pleased with the advert she wrote for our gites. She asked questions, listened to what I wanted, offered suggestions, and produced a great advert, which I am certain will bring us lots of bookings. Thanks Louise.
Which website platform should I use?
What are other benefits will enjoy if I set up my own website?
The biggest advantage of having your own website is to build up a mailing list of guests, enquiries and future prospects, then keep in touch and nurture that list. Email is still one of the most effective forms of marketing for client acquisition, conversion and retention.
Once you have a mailing list linked to your website, the real power of social media comes in to play. You can deliver visitors to your website from Twitter, Facebook, Pinterest, or your rental listings, where they can opt-in to join your list and voila! You open up an ongoing communication channel with future guests. In fact the more you can find out about your clients – through guest profiling – the more personalised information you can deliver to them via email marketing.
What about blogging?
The best way to get visitors to your website is by adding lots of useful content and selling the holiday experience! The best way to do this is through a blog. WordPress makes this incredibly easy as the blog is seamlessly integrated into your website, which in turn benefits from the resulting Google-juice.
If you fear that blogging might take up too much of your time, or don’t feel your writing skills are up to scratch, don’t worry. There are many ways we create content for a blog these days. One of the quickest and most effective of these is to deliver micro articles in your social media channels i.e. Google Plus and use a Plugin which will deliver those articles into your blog. You can also use the blog to add events, local activities, video articles, your special offers, and more. Our Rental Tonic are very experienced bloggers and writers. We can show you the best ways to kick-start your blog without too much fuss and hassle.
This way you can keep your guests up to date both before and after their stay, and you will always have a wealth of original content to share on your social media sites or in your newsletters.
Rental Tonic can help you with most aspects of creating and running your website, social media channels and email marketing. Take a look at our website creation services here and contact us today to get started!