Take a Holistic Approach to Marketing Your Rental

Holistic Marketing for Holiday Rentals

A Holistic Marketing approach takes your whole business (you, your product, your systems and marketing) and tailors a solution to align to your ideal guests and customer touch points. The objective is to make the customer experience across all your holiday rental marketing – website, advertising, social media – as seamless and consistent across all channels.

At Rental Tonic we encourage and teach holiday property owners how to think in terms of a Holistic Marketing and Web approach.

At the centre is a great website in which you can build the holiday experience, this is supported by a presence on social media and fuelled by the right selection of holiday rental portals and agents.  This structure will let you quickly build a reputation as the perfect holiday within your ideal niche holiday market.

I have been very pleased and grateful for your visit and Marketing Strategy Report – I think that it is excellent and really comprehensive, helpful and full of very good ideas.

Rebecca CarrieEasthorpe Lodge

I highly recommend Louise. She provides an efficient and professional service. I am really pleased with the advert she wrote for our gites. She asked questions, listened to what I wanted, offered suggestions, and produced a great advert, which I am certain will bring us lots of bookings. Thanks Louise.

Patricia Mc CartneyBel-Air Gites

Which website platform should I use?

Although there are numerous free website builders and tools out there for holiday rentals, we always recommend the highly capable WordPress platform to create a holiday property website that is designed for longevity and success.

WordPress is the gold standard for completely adaptable websites, completely user-friendly for both visitors to the site and for you to manage. More importantly, the domain and website will belong to you, not a third party provider who may not be there in a year’s time, or if you choose to stop using their system or other resource, then you lose your website. Plus you can make your website mobile responsible. Essential in today’s market, both for customer experience and search engine marketing.

With WordPress you can easily post articles, new pages, images and other updates any time you like. You can also manage your Search Engine Optimisation, add widgets to improve useability, link to and from your social media channels and even set up an online booking system for your business complete with availability calendars and electronic payments.

Wordpress Add New Post

What are other benefits will enjoy if I set up my own website?

The biggest advantage of having your own website is to build up a mailing list of guests, enquiries and future prospects, then keep in touch and nurture that list.  Email is still one of the most effective forms of marketing for client acquisition, conversion and retention.

Once you have a mailing list linked to your website, the real power of social media comes in to play.  You can deliver visitors to your website from Twitter, Facebook, Pinterest, or your rental listings, where they can opt-in to join your list and voila! You open up an ongoing communication channel with future guests. In fact the more you can find out about your clients – through guest profiling – the more personalised information you can deliver to them via email marketing.

Social proof is another major factor in successful rentals, so we can help to install a live Trip Advisor feed or testimonials page directly onto your website.  This “social proof” alone can drive daily enquiries for your rental, because whilst consumers are now adept at filtering out traditional advertising messages, they are very much interested in what their friends have to say about something online.

You should also be adding a Facebook social sharing tool, get Twitter followers directly from your site, encourage interaction with a comments plug in, and add new pages and blog posts to promote special offers or events that your guests would love to know about.

What about blogging?

The best way to get visitors to your website is by adding lots of useful content and selling the holiday experience! The best way to do this is through a blog.  WordPress makes this incredibly easy as the blog is seamlessly integrated into your website, which in turn benefits from the resulting Google-juice.

If you fear that blogging might take up too much of your time, or don’t feel your writing skills are up to scratch, don’t worry. There are many ways we create content for a blog these days. One of the quickest and most effective of these is to deliver micro articles in your social media channels i.e. Google Plus and use a Plugin which will deliver those articles into your blog. You can also use the blog to add events, local activities, video articles, your special offers, and more. Our Rental Tonic are very experienced bloggers and writers. We can show you the best ways to kick-start your blog without too much fuss and hassle.

This way you can keep your guests up to date both before and after their stay, and you will always have a wealth of original content to share on your social media sites or in your newsletters.

Rental Tonic can help you with most aspects of creating and running your website, social media channels and email marketing. Take a look at our website creation services here and contact us today to get started!