+34 687 488 152
Rental Tonic
  • Boost Your Bookings
    • Rental Marketing Services
    • Copywriting for Holiday Rentals
    • Holiday Rental Websites
    • Holiday Rental Coaching
  • Rental Investment
  • Owner’s Essential Toolkit
  • Marketing Blog
  • About Us
  • Testimonals
  • Get in Touch
    • Privacy Notice
  • Search
  • Menu
Rental Tonic Blog
Holiday villa swimming pool

Want to run a successful holiday rental business? Find a niche!

June 5, 2012/0 Comments/in Business Planning, Holiday Rental Blog, Marketing Tips, Villa Marketing Spain /by Louise Brace

So the Rental Tonic website is up and running, and we are looking forward to sharing our passion for fabulous holidays and helping owners to run a successful holiday rental business.
Painting Holidays are an Ideal NicheIf you already had a glance through the site you will see that we specialise in niche marketing for holiday rental properties, and there is a very good reason for this.

Collectively we have a background in Travel & Tourism, Marketing, owning holiday lets, refurbishment and building of properties, and much more. But over the past couple of years we have seen a proliferation of new holiday rental websites, agents, listing sites, and perhaps more importantly there has been a huge increase in the numbers of owners wanting to rent out their holiday home to earn some extra income.

All of this has lead to an extremely competitive and saturated market place for holiday home owners. Just consider the 40,000 properties on Owners Direct, the 60,000 on Holiday Lettings, and the 300,000 holiday rentals across the globe on giant US website HomeAway .com. Ok, so not all of these properties are your direct competition, but we are hoping to illustrate that if a single leading website has thousands of properties listed, then one advert has to have something a little bit special to stand out.

It all begins with finding your niche, which we will be talking more about over the coming weeks. For now, we will leave you with this from small business expert and marketing guru, John Jantsch:

[pullquote2 quotes=”true” align=”center” variation=”pearl” textColor=”#556c94″]Get out of the commodity business…The problem is that if your (guests) can’t identify some specific way in which your (property) is unique, they will default to the only thing they can measure – price. Offering to simply exchange what you sell for a set price in return, is one of the weakest marketing offers you can create. Price….is a terrible place to compete. There will always be someone willing to go out of business faster than you. Find something that separates you from your competition; become it and speak it to everyone you meet. Quality isn’t it; good service isn’t it; fair pricing – not it. These are all expectations. The difference needs to be in the way you do business, how you package your product, the way you sell your service, the fact you send cookies to your clients, your ability to show people how to transform their lives – it’s in the experience you provide[/pullquote2]

Tags: Holiday Property, Holiday Rentals, niche holidays, Niche marketing
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Pinterest
  • Share on Linkedin
  • Share on Reddit
  • Share by Mail
You might also like
play equipment in french holiday rental Do You Have a Wear and Tear Fund for your Holiday Rental?
Holiday home gardens can add value for guests 5 Ways to Make Your Garden Pay Its Way
Security deposits for holiday rentals Security Deposits – do you or don’t you?
La Rosilla Gourmet Breaks Andalucia The Secret Sauce to a Thriving Gourmet Holiday Business
Holidaymakers questions booking self catering accommodation Revealed: The Extras Your Holidaymakers Want
Family friendly holiday buddy Adding something special to your family friendly holiday property
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search the Site

Latest News

  • Running a Holiday Let BusinessHow Vacation Rental Management Is Changing Following COVID-19September 26, 2020 - 9:09 am
  • Why you should buy a UK holiday home in 2020_Rental TonicWhy you should buy a UK holiday home in 2020September 12, 2020 - 10:46 am
  • Destinationaire Awards_Rental TonicWho wants to be a Destinationaire? We do!July 16, 2020 - 11:52 am

Follow us on Facebook

We’re a sociable bunch!

Come and join in the conversation.

        

Latest Articles

  • Running a Holiday Let BusinessHow Vacation Rental Management Is Changing Following COVID-19September 26, 2020 - 9:09 am
  • Why you should buy a UK holiday home in 2020_Rental TonicWhy you should buy a UK holiday home in 2020September 12, 2020 - 10:46 am
  • Destinationaire Awards_Rental TonicWho wants to be a Destinationaire? We do!July 16, 2020 - 11:52 am

Rental Tonic Search

Review our Privacy Notice

Rental Tonic Privacy Policy

© Copyright - Rental Tonic - Enfold WordPress Theme by Kriesi
  • Twitter
  • Facebook
  • Pinterest
  • Youtube
The perfect time to update your holiday property photography Manoir master bedroom photograph Dull and Boring signpost Holiday Property Marketing Ideas – Dull and Boring
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings

How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds: