We see it all too often on the holiday rental sites; in a rush to get a new rental listing out via as many channels as possible, owners succumb to the urge to write the advertising copy as quickly as possible, rather than taking time and care to do it properly.
It’s a big mistake, and if you are guilty it could be costing you bookings.
I was contacted a couple of weeks ago by a lovely lady asking for some feedback on the website for her property in the South of France. As we got into a deeper discussion about all the challenges she is having to overcome with marketing her holiday let, it got me thinking about the many ways in which Rental Tonic could really help owners with similar problems. Read more
Self-catering holidays used to be simple affairs: rudimentary facilities and little opportunity for holidaymakers to find out much about where they were staying before they arrived. That’s all changed with the rise of the internet and social media. Read more
A couple of weeks ago I received a lovely email from one of our villa owners in Spain, with a glowing testimonial from some repeat guests she had staying. The villa is marketed by an agency we work with, family holiday specialists Tots to Travel, with whom the guests had booked their stay. Read more
Disclosing the exact address of your holiday property is something that causes great debate among the holiday lettings community, and with good reason.
In this holiday rentals case study series we have been talking about how we turned a neglected long-term rental property into a home with good holiday rental potential for families.
If you follow the previous post, you can see how Rental Tonic created an action plan for the Owner to target a specific niche market, and how we took some time over the photography to present the house in the best way online. Once we had enough images it was time to make a start on some advertising… Read more
Part #2: Holiday Lettings Action Plan
We saw in part 1 of our case study how our owner made a decision to do short term lets (if you didn’t read it yet then click here to catch up). Read more
