tips on where and how to advertise a holiday rental villa cottage or gite, advertising lettings, holiday property

SEO for vacation rentals and bed and breakfast providers_Rental Tonic

A Beginner’s Guide to SEO for Small Accommodation Providers

This week we had the privilege of being interviewed by a UK hospitality magazine on basic SEO for holiday let and bed and breakfast businesses. We’ll share the article when it’s published in July.

We decided to condense the interview into an article for our Rental Tonic followers around the world, who won’t get a chance to read the published article.

How would you describe SEO to someone new to the subject?

On a very basic level SEO is a means to get noticed by your ideal guests.

I always ask clients to think about what they would type into Google to find their business? Nowadays we don’t just type a keyword to find what we want on Google, we type a question. What we refer to as a query. Your accommodation business has to answer that query to get noticed by your ideal guests.

On a more defined level I would describe SEO as one of the most important tools for marketing your holiday lettings or bed and breakfast business online. And the most important tool if you want your business to grow organically, and  rely less on paid-for marketing channels, such as listings sites. Ultimately using SEO will help improve your ROI and attract repeat guests.

What are the benefits of developing an SEO strategy?

The most important benefit of SEO is how it can help you become less dependent on listings sites, directories and other paid-for channels.

To understand why SEO works the way it does, it’s important to understand the cycle of a holiday, and where you, as an accommodation provider, fit into that cycle.

Google identified the five stages that travellers go through in a holiday cycle:

Dream Stage: Every holiday starts with a dream

Planning Stage: Before long travellers are on to the planning stage. Statistics show at this point they may visit 20 or more sites, shopping around before booking

Booking Stage: Hopefully with you!

Experience Stage: This is where you have to ensure you haven’t oversold and that their expectations are fulfilled

Sharing Stage: If you’ve done your job well, then they’ll be sharing a happy experience – reviews, social conversation, word-of-mouth

When you are reliant on paid-for listings or advertising, you are only ever going to be found at stage 3 – the Booking Stage. At this stage you are always going to be competing for a share of enquiries and bookings with competitors. And we start to compete on price, something we want to avoid at all costs, because there will always be someone prepared to offer accommodation cheaper than you.

Ideally you want to stand out before the booking stage and you want to attract guests who are looking for exactly what you have. At the planning stage, travellers are researching a destination, and the type of holiday they want to enjoy. If you identify your niche and create an SEO strategy around that niche you can create experiences that your ideal guests will buy into.

Travel businesses rank higher when they create experiences. Think destination and experience, over accommodation.

Always remember: Nobody dreams of accommodation. They dream of a holiday, of an experience. And that is what you have to deliver in your marketing. And that’s how we use SEO. As a means to deliver a holiday experience, not just accommodation.

What are the fundamentals of good SEO?

Finding the right keywords: A small accommodation provider is never going to be able to compete on top level keywords, such as ‘Holiday cottages Devon’, or ‘Bed and Breakfast Dordogne’ for example. Just take a look on the first 2-3 pages on Google, they are maxed out with listings sites and directories.

When you are developing an SEO strategy you have to bring it down a level, you have to think about your ideal guest, your niche market and those queries, or long-tail keywords as they are known, which pinpoint exactly your experience.

To break this down:

Example of a search query: What are the best hiking routes around Harrogate?

Answer it in your website copy: A guide to the best hiking routes in Harrogate.

Answer it in your listing: Our bed and breakfast is situated next to some of the best hiking routes in Harrogate. Free guide for guests available!

No OTA (listings site) is ever going to answer that query, but you can. And that is what your absolute ideal guests are searching for at the planning stage, when they determine what type of holiday experience they want to enjoy.

Keyword implementation: In your website and advertising copy: Keep it organic and authentic.

TALK TO HUMANS FIRST: Don’t overuse keywords and phrases. Be expansive and warm, not repetitive in your content.

In Metadata: Use a plug-in such as Yoast to write targeted titles and descriptions that appear on Google. They highlight the correct length of a title and description, so your Google listing appears in full and isn’t cut off mid-sentence. Just don’t get too hung-up on getting a green light for every aspect of your content with Yoast. Stay authentic and organic, be the local expert, and don’t worry if you have a few orange lights along the way.

Link building and internal links:

  • Don’t set up a useful links page
  • Do keep your links relevant and contextualised within your organic content. Linking to local businesses is an excellent way of Google understanding that you are a local expert.
  • Do build meaningful relationships with local businesses and work on building links between each other.

How important is social outreach to SEO?

When it comes to SEO, content is always king: textual, visual and video. But unless you want to play the long-game and wait for your amazing content to rise up through Google’s rankings, you’ll need to find another outlet to share your amazing content.

So where content is king. Distribution is queen. And that’s where social outreach comes into play.

Social outreach can come in many different forms and definitely needs a good strategy behind it. Blogging on other platforms, your social media profiles, user generated content and getting influencers involved. But that’s a whole other article! Have a read of our article on the power of User Generated Content for your social media strategy.

What pitfalls should people look out for with SEO?

Not investing in enough time to make it work. SEO is all about keeping content fresh and answering those queries. If you don’t keep it up, then expect your rankings to fall or disappear.

Unrealistic goal setting. If you are aiming to target a mass audience then forget it. Don’t waste your time. It’s never going to happen because there are the likes of Booking.com and Airbnb, etc. that spends millions every year on reaching the masses. Be realistic. Understand your niche. Set realistic goals to attract your ideal guests.

The great thing about understanding your niche and not targeting a mass audience is those clients who find you via a very niche search are looking for exactly what you have. They are going to love your holiday experience and these are prime clients who will become your repeat guests.

What about measuring your results? What tools exist.

Setting up Google analytics and a search console is all you need to measure and analyse website traffic. There are paid-for tools such as Moz  and SEMRush, but Google will deliver what you need in terms of analysing where your traffic comes from, what query makes it arrive at your site, and how it reacts to your content.

Is it really so important to be number one on Google?

Number one is to achieve the nearly unachievable.  But yes, it’s important for Google to know you exist. And for your future guests to find you.

At Booking Stage – especially for small hotels and bed and breakfast accommodation – travellers tend to search through listings, make a shortlist and then go over to Google to find you directly.

It’s all about authenticity and making a personal connection before they book. Something that the OTAs have taken away. If you don’t have your own marketing channels they will find someone else who does. For this reason, it’s essential to have a presence on Google.

There are other ways of getting your business on to Google in the short-term, such as Google My Business and a PPC (pay per click) or AdWord campaign.

Where does PPC or SEM advertising come into the picture?

SEO is about the long-game. A long-game worth playing, as organic traffic ultimately costs nothing and delivers a higher conversion rate. But organic SEO doesn’t happen overnight. For example an article you write today, might not get ranked on Google for three to six months. You need to plan your content well for it to be visible at exactly the right moment that a client is looking for that type of content or information.

If you have just launched your business and want to get instant exposure then use PPC. Otherwise use it when you have specific promotions, seasonal messages, or when you find that your organically ranked pages have for some reason dropped down the page rankings.

Can a business really do it on their own? Or is SEO always a job for the professionals?

It depends on what you already developed in terms of your own marketing channels and how much time you have to dedicate to the project.

If you already have your own website, with a little bit of coaching, or research, and putting aside time on a regular basis, you can manage your own SEO. It’s about being constant and consistent. Keeping content fresh, analysing your queries and being able to answer them.

If you have time to spend a couple of hours a week on staying fresh and keeping your social channels fresh then the answer is yes. But as soon as you let it go, then expect to see your business disappear down the rankings.

And if we choose to work with a holiday lettings marketing agency like Rental Tonic?

We’ll start by analysing what channels you are currently utilising. What generates enquiries and what channels convert best to bookings. We then look at your ideal scenario within 18 months to 5 years and together we set goals on how to achieve that.

We always work together with the client to set goals, identify your ideal guest and niche market, and from there we create the channels and the content to entice your ideal guests to book.

I have written a course on copywriting for holiday lets and small accommodation providers, which takes you through four steps for creating content for your accommodation listings, social media and website, totally focused on organic SEO and targeting ideal guests. You can sign up to the course for $70 in the Vacation Soup Learn Centre.

Five good tips for getting started on the right track with SEO

  1. Understand your ideal guests and what they want from a holiday experience
  2. Don’t try to compete on top level keywords
  3. Instead focus on search queries/phrases and answer them in your content
  4. Be authentic, not repetitive in your message and content
  5. It’s all about creating a destination and experience channel. Remember.You have to sell more than just a bed to sleep in

Need help getting started with a website and SEO? Contact us for a free virtual assessment and let us help you conquer Google!

 

OwnerHolidays listing website for holiday rentals

OwnerHolidays: welcome to the listing site revolution

OwnerHolidays listing website for holiday rentals

The ever-changing landscape of holiday rental listings sites is a very real and present issue for many holiday rental owners and managers. Continually changing payment structures and the suppression of booking and client data has left many frustrated and with the feeling we have little or no control over our holiday rental businesses.

One group of owners decided enough was enough. They would no longer be reliant on the fat cat listings sites, instead launching an independent listing site that supported both owners and guests.

Welcome to OwnerHolidays: the listings site with a difference. 

I spoke to founding member Nigel Goodwin from Self Catering Accommodation Newquay about the idea behind OwnerHolidays and their plans for the future.

What is the idea behind OwnerHolidays?

Fundamentally it’s a holiday rental listing model that will bring guests and owners back together again. But perhaps it’s easier to say what it’s not!

It is not a booking system, but can interface to booking systems. It is not an agency, but can interface to agencies. It is not an owner website toolkit, although it can interface to owner websites. It is not a review system, although it may eventually have a simple review system and links to TripAdvisor, or similar review systems. It does not manage availability, although it can extract availability from other systems via the iCal interface.

What we have created is an advertising listing website with excellent links to all the tools that create a total holiday management solution. It is open and will interface with a multitude of systems.

The model is purely subscription based. As soon as you move towards a commission structure you have to find ways to stop guests making direct bookings with the owner. The owner loses control of their business and the guest feels the loss of human contact and authenticity.

Fundamentally it’s a holiday rental listing model that will bring guests and owners back together again.

How is OwnerHolidays funded?

To date we have managed to self-fund the project 100%. However, it’s likely that in 2017, in addition to revenue coming from listing subscriptions, we will be looking for external funding. We are looking at the possibility of a Crowdfunding campaign as our objective is to create a platform that is funded and run by owners and develops organically.

It’s called the ‘long tail’ business model. It takes time to grow, but eventually becomes a giant and avoids the problem of repaying loans or dealing with impatient investors.

Allied to this is the importance of owner involvement throughout the process. We do not see owners as pure revenue generators, our values are directly aligned to their needs.

The OwnerHolidays model will offer significant shareholdings (at least 50% over time) to owners. I hope this will provide the incentive for owners to collectively promote the site and make it work. It’s also protection against the danger of the company selling out to the global OTAs.

We will be working with legal experts to draw up a charter and shareholder agreement which will preserve the cooperative nature of the business.

It’s important to make clear that although owners will be at the heart of our business, there will certainly be a structure in place that will allow the management team to focus on the development and make unrestricted business decisions. It will not be a democracy, but it should be a win-win situation for all involved!

We do not see owners as pure revenue generators, they are at the very heart of this company.

What are your next steps?

We launched the venture in August 2016, and rolled out the OwnerHolidays website in September. We initially presented the model to a small focus group of owners, many of whom are members of the forum LayMyHat. Bouncing ideas off the group and ways to improve on the launch model. In fact we have matured a lot in only a few months, moving towards the way we envisage the site for the future.

Our current focus is on marketing and advertising for the website, growing our presence in the sector and increasing the number of properties listed. We understand that we now need to develop our presence through digital marketing and we are relying on the collective help of owners to kindle our viral growth.

Our goal is to have 10,000 properties listed by the end of Quarter One 2017, and we’d love to have 100,000 by the end 2017. We’re asking all owners to come and join the revolution!

We are relying on the collective help of owners to kindle our viral growth.

As owners we understand that OTAs have the distinct advantage of massive marketing budgets. We are certainly under no illusion that this will be an easy ride, but we have a marketing strategy in place for 2017 with a heavy focus on promotion to potential guests. With this in place we are confident that by the end of the year our owner supporters can expect to enjoy enquiries and bookings from their advertising on OwnerHolidays.

We are also building an interface to agencies so their multiple properties can be listed. We are in discussion with five agencies and working on the interface for those initial partnerships.

How can owners advertise on OwnerHolidays?

If you sign up before the 16th January 2017 it will be free to advertise for the first year! Just head to the sign up link on the OwnerHolidays website to add your property. The offer is also open to agencies with whom we can build an agreement within the forthcoming agency model.

From then onwards it will cost just £50 per annum, per property, with small discounts for agents advertising multiple properties. We want to avoid the dangers of having one or two large agencies dominating the website, so a level playing field will be designed into the pricing structure.

At Rental Tonic we wholly support this admirable project and sincerely hope that the team achieve their goals for 2017 and beyond. We’ll keep you posted on their progress, but recommend you head over to claim your free year’s subscription before the 16th January 2017.

Holiday Retreat with Private Pool

Nine indisputable steps to holiday rental success

 

The holiday rental landscape is growing at a rapid rate. Worth in excess of $100 billion dollars, it now sits proudly amongst mainstream travel accommodation. In the US alone, over 40% travellers have stayed in holiday rental accommodation.

As our industry grows, technology platforms and booking partners launch channels to streamline the work of the holiday home owner or rental manager, and the landscape of advertising portals is constantly changing.

To run a successful holiday rental business in today’s market takes commitment and perseverance. It will always be a work in progress: marketing channels grow, the market becomes ever more competitive and your guests demand more. Yet if you get down to the core of the business, there are still fundamental elements, that if you get right, will prepare you to compete with the best.

Know your ideal guest

‘Ideal guest’ seems to be a buzzword in the world of holiday rental marketing at the moment, but our Rental Tonic team have been working with clients for many years to identify and create successful holiday rental businesses with the ideal guest in mind.

Taking the time to identify your niche market and defining your ideal guest are essential elements within your marketing strategy, which help you create a holiday rental experience targeted at guests you want staying in your holiday home.

It’s also more effective and less of a strain on your marketing budget, when you communicate your proposition to a smaller target group. And importantly, it’s far more enjoyable to connect with the one person who is going to book and love your home, over any other.

Tip: When you have a good idea of who you want to target, it becomes much easier to create the story around your holiday, and create a home that will attract your ideal guests time and again.

Affordable quality

The prime objective of any owner is to develop a holiday rental business that enjoys full calendars, ideally based on a high percentage of repeat bookings.

Why repeat bookings? Less marketing expenditure and work to fill your calendar. And guaranteed happy guests.

It doesn’t matter whether your holiday home is budget or luxury. If you don’t fit it out with good quality furnishing and equipment, and update and maintain the property on a regular basis, you will be chasing new bookings every season. If you want to create a serious income generator, it’s time to inject sensible quality into your holiday home.

Good quality doesn’t have to mean expensive. You will need to invest time, over money, in finding furnishing that will be comfortable and withstand wear and tear.

Tip: Tight budgets can go further when you think on your feet: add a mattress topper and good quality pillows to an economical bed; scatter comfy quality cushions on your sofa and adorn your walls with lovely destination photos and tasteful artwork. Coffee tables can be expensive, but two attractive side tables will give your guests some space to put their coffee down, and to add a lamp.

Be visual

Do you ever scroll through your advertising channel to see what your competition is up to and then get despondent about how they achieve such a professional look? It’s no big secret. It’s all in the staging…

Holiday rental staging and good photography are essential in creating an enticing presentation for your holiday home and ultimately will maximise your booking opportunities.

Good staging and photography will paint a picture so entice, a guest can imagine themselves in the scene; as if they are living the experience already.

Another essential reason to maintain a good level of photography is to maximise the opportunity to be seen in listing search results. In most cases, a percentage of your quality score is based on posting a decent volume of images.

TripAdvisor statistic: Travellers are 150% more engaged with listings that have more than 20 photos than properties with only a few photos.

Don’t compete on pricing

The first and only thing I want to say on the subject of pricing: never compete on price.

Do not enter into a price war with the local competition, there will always be someone prepared to beat you on price. If you have followed the previous steps: set up a quality holiday home, know your niche market and ideal guest and have taken the time to create a compelling story, then you should be able to step out of the price war and charge the rate for your holiday home that meets YOUR expectations i.e. covers costs and somewhere down the line generates a profit.

Tip: Price should be based on three principles: running costs + location + quality. It’s really very simple.

Placement? It’s a jungle out there….

In today’s holiday rental landscape there are a myriad of portals to choose from. The likes of the giants, such as Holiday Lettings/Trip Advisor/FlipKey, Airbnb, and HomeAway/Owner’s Direct, will be a necessary evil when you start out and need to get immediate bookings, but ultimately your long-term goal should be to become independent, before they gobble up your profit and run your business how it suits them; taking away your client interaction and sitting on your booking payments.

In the first couple of years you should be testing the water with the international portal sites, and getting regional coverage from some of the smaller destination-focused portals. Use forums such as www.laymyhat.com to get advise from owners who have tried and tested the market.

Tip: Whatever channel you use, your holiday rental must be instantly bookable.

Copy that creates that WOW factor!

Free Copywriting e-book for vacation rental ownersAnyone who knows me, knows I am a bit of a content freak. I have been travel writing and blogging for many years, and I can say unconditionally that getting your headline and description just right – or incredibly wrong, can have a huge impact on holiday rental enquiries.

Of course, if you’ve done your preliminary work and know your niche and ideal guest, writing exclusively for them is much simpler than trying to please everyone within a 500 word description.

Tip: Stop focusing on your accommodation. Become the local expert – create local experiences.


Learn how to create WOW-FACTOR copy and achieve full calendars and happy guests. Click here to grab a copy of our FREE 7-Point Checklist to WOW-Factor Copy!


Happy holiday experiences

So far, so good. You’ve got the bookings. The guests have arrived. Now you have to ensure they have a happy holiday experience. One that they want to share and replay.

Of course, if you’ve worked out your ideal guest credentials and created a quality rental, it’s reasonable to assume they’ll enjoy your accommodation. Perfect scenario, they’ll be leaving with long-lasting memories of their holiday experience.

Here you have a part to play.

Two of the biggest motivators for choosing holiday rentals, is authenticity and connection. The way you interact with your guests, even before they’ve arrived is like gold. It can be the make or break of a booking. If you think about the success of Airbnb. It’s actually the guest/host interaction that makes its proposition special.

During their stay, your guests will appreciate how much effort you, or your manager put into making their stay just perfect. It will be the icing on the cake, the part of their holiday that gives them a warm, cuddly feeling inside.

Tip: Nothing is too much for the ideal guest. Help as much as you can. You may want to consider adding a concierge-style service to your business.

Marketing? Do.It.Yourself

What do we want? Listing independence. When do we want it? Now!

No longer is having your own holiday rental website a question for debate. The consolidation of the global listing sites has lead to a controlling and costly marketing landscape.

The only way to survive is to strike out for independence. Creating a content rich website, which shows you for the local expert you are, and creates a platform for personal connection with travellers and guests.

casita-sitges

Example: Casita Sitges Website

Your social media channels should then become a natural extension to your holiday rental website, where you can freely engage with guests, media and the industry.

A good social media strategy will help you build a community of people who have a common interest in your destination. Where you can share stories, and ultimately earn the trust of potential guests. Studies have shown that people need to “see” your brand as many as 7 times before they will consider doing business with you. This makes social media an important asset in your holiday rental strategy.

Reviews and reactions

In today’s market, guest reviews are at the very heart of travel marketing. They can tell a traveller everything they need to know about accommodation, activity or transport mode, to help them make more informed decisions. So we recognise how important reviews are to our travel business, but it’s not just about getting five star reviews and publishing them.

TripAdvisor statistic: 70% of guests say that seeing a management response to a guest review influences where they stay.

When you reply to a guest review, you aren’t just interacting with that guest, you are also engaging with the hundreds, even thousands of people who read your reviews and your reactions.

Repeat bookings

The mother of all things. The icing on the cake. The reason for living…  OK maybe that’s a little exaggerated, but as an owner it’s ultimately what you should be aiming for.

If you’re working hard to achieve all of the above, then your repeat bookings will start to follow. But if you want to go a little step further to achieve those, then how you interact with guests and clients post-stay is as important as your interaction before and during their stay.

Email marketing, post-stay surveys and guest profiling, are just three of the ways you can stay on top of client preferences, dislikes and key dates i.e. anniversaries, and create perfect personalised marketing actions to attract them back.

Tip: Research shows that personalised promotion is 9x more effective than generic marketing, so don’t follow the crowd. Don’t try solely to compete on generic advertising listing sites. Consider your ideal client, communicate to them, be local, and make it personal.

How to Make a Lucrative and Legal Income From Your Spanish Villa

So you own a Spanish villa that spends a large part of its life sitting empty? I’m sure you don’t need us to tell you how lucrative it could be for you to rent it to holiday makers while you are not using it, or even while you wait for a suitable buyer.

We’ve seen some amazing good news stories from owners who have turned around their fortunes by embracing holiday rentals as a source of income. For example, one of our owners was on the verge of losing his townhouse to the bank, but with a clever niche-marketing strategy he now consistently gets 30+ bookings each year, bringing in an important income of £25,000 to £30,000 every season. Not only did he save his house from being repossessed, he also paid off his debts, and is now looking for another rental property to buy.

Another of our clients who owns a luxury villa in Spain was struggling to find a buyer when the market crashed, but rather than reducing the sales price and selling for less than it cost him to build the villa, he instead decided to rent it out. He managed to achieve £140,000 worth of bookings after commission in his first year which has seriously helped towards his initial building costs and tax bills. That’s not a figure to be sniffed at!

Obviously any income you make from your holiday rental is taxable, just as your earnings from employment would be. And since 2013 the 17 autonomous regions of Spain have been introducing a licence procedure for holiday rentals, which works to ensure the industry is well-run, professional, and offers quality accommodation for tourists, which can only be a good thing!

Registering your holiday rental in AndalucíaAndalucia is the latest region to approve a very simple and free registration system, so that you can get your all-important licence number, which will allow you to use all of the online marketing channels available to you.

The law was approved on 2nd February and the law will come into effect on 12th May 2016, giving owners time to register.

Registering your Spanish villa for holiday rentals is a no-brainer, especially if you advertise your villa online to attract bookings (who doesn’t?). Many owners are too busy to set up and manage their own website and marketing strategies, so just like our clients we mentioned before they work predominantly with specialist rental agencies and listing sites to bring in bookings. But increasingly, these listing sites will only be able to advertise properties that hold a licence number, as we have seen with Airbnb and HomeAway in Catalonia, who faced big fines themselves from the Spanish authorities for continuing to advertise holiday rentals that were not registered.

If you own a holiday rental in another region of Spain, we recommend you read our article, which gives a quick run through of the latest requirements for registering a holiday rental in each region, so you can be sure that you are doing things the right way.

As sure as Benjamin Franklin was about the certainty of death and taxes, we are even more certain that villas with a licence number are going to have a massively out-perform those properties that are unregistered.

Think about it, you will have a massive advantage over clandestine rentals in terms of customer confidence, quality and legality, so you can easily take a lion’s share of the market from guests who will book your place over the unregulated villa next door – he may be trying to avoid the taxman, but that’s a false economy if he doesn’t have any income anyway!

As we mentioned before, there is no need to panic at all about the new Andalusian decree, unlike some tabloid reports it’s there to protect owners and guests alike and it’s free and simple to register.

We are going to be helping a couple of our villa owners through the paperwork as soon as the register opens to see how it all works, then we will report back with as much help and advice as we can offer to smooth the process for you.

Read our complete guide to registering your holiday rental in Andalucía.

How to create the perfect holiday rental listing

Your holiday rental advertising listing is not performing, your bookings are down and you see other holiday homes in your destination with full calendars and happy guests. So why are you not achieving the same success?

Before you throw in the towel, take a good look at your holiday rental listing copy. Content can always be improved and optimising your content and writing copy that resonates with your ideal guest, should lead to increases enquiries and bookings.

Read more

copy writing for holiday rentals

3 Essential Steps to Writing an Effective Holiday Rental Listing

We see it all too often on the holiday rental sites; in a rush to get a new rental listing out via as many channels as possible, owners succumb to the urge to write the advertising copy as quickly as possible, rather than taking time and care to do it properly.

It’s a big mistake, and if you are guilty it could be costing you bookings.

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What are your biggest holiday rental challenges?

I was contacted a couple of weeks ago by a lovely lady asking for some feedback on the website for her property in the South of France. As we got into a deeper discussion about all the challenges she is having to overcome with marketing her holiday let, it got me thinking about the many ways in which Rental Tonic could really help owners with similar problems. Read more

Holiday Villa Marketing Goals for 2013

The 6 Steps to Successful Holiday Rentals

Over the past few weeks I have been running a survey to find out exactly what your biggest challenges are when it comes to running a holiday let business. Read more

Should You Advertise Your Holiday Property Address?

Disclosing the exact address of your holiday property is something that causes great debate among the holiday lettings community, and with good reason. Read more

where to advertise a holiday home

Case Study Part 4: Where to Advertise our Holiday Home

In this holiday rentals case study series we have been talking about how we turned a neglected long-term rental property into a home with good holiday rental potential for families.

If you follow the previous post, you can see how Rental Tonic created an action plan for the Owner to target a specific niche market,  and how we took some time over the photography to present the house in the best way online. Once we had enough images it was time to make a start on some advertising… Read more