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Archive for category: Marketing Tips

Creative and innovative ideas for marketing a holiday rental property

Family friendly holiday buddy

Adding something special to your family friendly holiday property

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By now, many owners have realised that targeting your holiday rental to the family market is a good idea.  Parents with preschool children in particular are one of the main groups who book their holidays in those harder to fill off peak weeks.  It is no wonder that over recent years several specialist companies have appeared, like Baby Friendly Boltholes and Tots to Travel.  Larger established agencies are also seeing the potential of this market and dedicating special sections of their websites to it.  Mr & Mrs Smith for example, have recently unveiled a child friendly portfolio, and Sawdays now have a collection of properties perfect for families. Read more

choosing where to advertise marketing holiday rental

What are your biggest holiday rental challenges?

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I was contacted a couple of weeks ago by a lovely lady asking for some feedback on the website for her property in the South of France. As we got into a deeper discussion about all the challenges she is having to overcome with marketing her holiday let, it got me thinking about the many ways in which Rental Tonic could really help owners with similar problems. Read more

Happy guests and glowing testimonials

What Happens When You Aim for A Holiday Niche… And Deliver!

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A couple of weeks ago I received a lovely email from one of our villa owners in Spain, with a glowing testimonial from some repeat guests she had staying. The villa is marketed by an agency we work with, family holiday specialists Tots to Travel, with whom the guests had booked their stay. Read more

Yoga on holiday is a middle-class indicator!

How To Ensure Your Holiday Property Appeals to The ‘New Middle Class’

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A report in The Sunday Times at the weekend stated that 7 out of 10 Britons describe themselves as Middle Class. There were various sub-groups under this banner, but then it went on to name “50 things that make you middle class”. I’ve had a quick scan through and picked out the ones that should ensure your holiday property will appeal to 70% of the British (all written with my tongue very firmly in my cheek I have to point out!). Read more

Marketing in Fashion, tips for holiday rental owners

Why Holiday Rental Owners Should Take Tips From Fashion

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It’s not normally a world in which a hotel or rental owner would look for advice (except perhaps in terms of interior decor) but the fashion business is a leader in using social media to engage and excite their customers. As an industry that actively chases the ‘new’ it isn’t surprising that fashion bloggers and new social platforms are snapped up by those always looking for ways to either find out what’s up and coming or create it themselves. Read more

Andalucia Fire Damage Around Holiday Complex

Dealing With Unusual Events in Your Holiday Rental Business

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The 2012 holiday season has been quite an unusual year for businesses catering to British holidaymakers thanks to some extraordinary events. Amongst these have been the Queen’s Jubilee celebrations, then the World Olympic Games and Paralympics which seem to have gone on for the whole summer. Events have been taking place across the whole country to tempt holidaymakers into staying in England and enjoying the fun. Read more

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