Using Pinterest in your Holiday Property Marketing
There can be no doubt that Pinterest is taking the world of social media by storm. Now with 10 million unique visitors a month, the image-sharing social media site was only launched in 2010 but has a loyal following which grew faster than Twitter, and may even be enticing users away from Facebook (source: Forbes.com) Read more
It’s not normally a world in which a hotel or rental owner would look for advice (except perhaps in terms of interior decor) but the fashion business is a leader in using social media to engage and excite their customers. As an industry that actively chases the ‘new’ it isn’t surprising that fashion bloggers and new social platforms are snapped up by those always looking for ways to either find out what’s up and coming or create it themselves. Read more
We are regularly surprised by the varying standard of photography we see property owners using to present their rentals online. Whether they are using an online listing site or even have their own website, we often see badly composed shots or worse, photos that look like they were snapped on an iPhone quickly before they locked up and went home! Read more
Part #3: Staging a home to attract rentals
The process of “staging” a property is common practice in Real Estate to sell a house, but for some reason this does not happen so much in the holiday lettings business. Read more
When I decide to book a holiday, like most travellers I will spend a fair bit of time researching where I´d like to go and looking for a holiday that´s “just right”. During this research phase I am likely to spend several hours clicking in and out of different holiday property ads online, because in 85% of cases I probably wont look past the first thing I see on the page – if the property doesn’t grab my attention in the first 10 seconds then I will just move on to the next. Read more
So here we are on the cusp of Summer at last! Have you been doing a spot of spring-cleaning & maintenance to get your holiday rental ready for Summer? So why not take the chance to update your holiday property photography too? Read more
