Creative and innovative ideas for marketing a holiday rental property

Should You Advertise Your Holiday Property Address?

Disclosing the exact address of your holiday property is something that causes great debate among the holiday lettings community, and with good reason. Read more

Yoga on holiday is a middle-class indicator!

How To Ensure Your Holiday Property Appeals to The ‘New Middle Class’

A report in The Sunday Times at the weekend stated that 7 out of 10 Britons describe themselves as Middle Class. There were various sub-groups under this banner, but then it went on to name “50 things that make you middle class”. I’ve had a quick scan through and picked out the ones that should ensure your holiday property will appeal to 70% of the British (all written with my tongue very firmly in my cheek I have to point out!). Read more

Marketing in Fashion, tips for holiday rental owners

Why Holiday Rental Owners Should Take Tips From Fashion

It’s not normally a world in which a hotel or rental owner would look for advice (except perhaps in terms of interior decor) but the fashion business is a leader in using social media to engage and excite their customers. As an industry that actively chases the ‘new’ it isn’t surprising that fashion bloggers and new social platforms are snapped up by those always looking for ways to either find out what’s up and coming or create it themselves. Read more

Andalucia Fire Damage Around Holiday Complex

Dealing With Unusual Events in Your Holiday Rental Business

The 2012 holiday season has been quite an unusual year for businesses catering to British holidaymakers thanks to some extraordinary events. Amongst these have been the Queen’s Jubilee celebrations, then the World Olympic Games and Paralympics which seem to have gone on for the whole summer. Events have been taking place across the whole country to tempt holidaymakers into staying in England and enjoying the fun. Read more

where to advertise a holiday home

Case Study Part 4: Where to Advertise our Holiday Home

In this holiday rentals case study series we have been talking about how we turned a neglected long-term rental property into a home with good holiday rental potential for families.

If you follow the previous post, you can see how Rental Tonic created an action plan for the Owner to target a specific niche market,  and how we took some time over the photography to present the house in the best way online. Once we had enough images it was time to make a start on some advertising… Read more

Interior photopraphy of holiday home in Greece

Property Photography for Holiday Rentals

We are regularly surprised by the varying standard of photography we see property owners using to present their rentals online. Whether they are using an online listing site or even have their own website, we often see badly composed shots or worse, photos that look like they were snapped on an iPhone quickly before they locked up and went home! Read more

Holiday home in Andalucia with bright open conservatory

Holiday Lettings Case Study Part 3: Property Staging

Part #3: Staging a home to attract rentals

The process of “staging” a property is common practice in Real Estate to sell a house, but for some reason this does not happen so much in the holiday lettings business. Read more

Helping to grow your rental business

Holiday Letting Case Study Part 2: Action Plan

Part #2: Holiday Lettings Action Plan

We saw in part 1 of our case study how our owner made a decision to do short term lets (if you didn’t read it yet then click here to catch up). Read more

Fields of Lavender in Snowshill, Gloucestershire

Make Hay While The Sun Shines (or not)

We’ve all had periods of ‘feast’ when the phone doesn’t stop ringing, piles of email requests are coming in to make a holiday booking for the peak times of the year. We can’t imagine the quiet times, but they come and when they do it seems endless. Read more

Holiday Home Lettings in Andalucia

Holiday Lettings Case Study: Zero to Booked in 12 Weeks

Part #1: A Holiday Lettings Dilemma

For owners of second homes in the UK or holiday homes abroad there is often a dilemma to face. It´s nice to leave a property empty so you can use it whenever you wish to, but an empty property can soon deteriorate, need expensive maintenance and will still cost money whether for the mortgage or general utility costs. Read more