What makes a good website homepage?
On average web users will only read between 20-28% of any webpage during their visit. Read our top ‘scannable’ tips to better homepage content.
holiday home website design, booking system, social media, internet marketing holiday rentals
How guests search and book holiday rentals
At Rental Tonic we love it when companies share data and statistics that help owners and agents improve their holiday rental business and their communication with clients and guests: How clients book, who they are, where they find you, where they go and what they like and expect from a holiday rental. All this ‘big data’ helps you understand a client, the best places to reach that client and how to communicate with them in the future. Read more
3 Essential Steps to Writing an Effective Holiday Rental Listing
We see it all too often on the holiday rental sites; in a rush to get a new rental listing out via as many channels as possible, owners succumb to the urge to write the advertising copy as quickly as possible, rather than taking time and care to do it properly.
It’s a big mistake, and if you are guilty it could be costing you bookings.
The 6 Steps to Successful Holiday Rentals
Over the past few weeks I have been running a survey to find out exactly what your biggest challenges are when it comes to running a holiday let business. Read more
Should You Advertise Your Holiday Property Address?
Disclosing the exact address of your holiday property is something that causes great debate among the holiday lettings community, and with good reason.
Case Study Part 4: Where to Advertise our Holiday Home
In this holiday rentals case study series we have been talking about how we turned a neglected long-term rental property into a home with good holiday rental potential for families.
If you follow the previous post, you can see how Rental Tonic created an action plan for the Owner to target a specific niche market, and how we took some time over the photography to present the house in the best way online. Once we had enough images it was time to make a start on some advertising… Read more
How to grab your ideal guests attention in less than 10 seconds
When I decide to book a holiday, like most travellers I will spend a fair bit of time researching where I´d like to go and looking for a holiday that´s “just right”. During this research phase I am likely to spend several hours clicking in and out of different holiday property ads online, because in 85% of cases I probably wont look past the first thing I see on the page – if the property doesn’t grab my attention in the first 10 seconds then I will just move on to the next. Read more
