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Tag Archive for: holiday property marketing

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Yoga on holiday is a middle-class indicator!

How To Ensure Your Holiday Property Appeals to The ‘New Middle Class’

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A report in The Sunday Times at the weekend stated that 7 out of 10 Britons describe themselves as Middle Class. There were various sub-groups under this banner, but then it went on to name “50 things that make you middle class”. I’ve had a quick scan through and picked out the ones that should ensure your holiday property will appeal to 70% of the British (all written with my tongue very firmly in my cheek I have to point out!). Read more

where to advertise a holiday home

Case Study Part 4: Where to Advertise our Holiday Home

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In this holiday rentals case study series we have been talking about how we turned a neglected long-term rental property into a home with good holiday rental potential for families.

If you follow the previous post, you can see how Rental Tonic created an action plan for the Owner to target a specific niche market,  and how we took some time over the photography to present the house in the best way online. Once we had enough images it was time to make a start on some advertising… Read more

Professional HD villa video screen shot

How to grab your ideal guests attention in less than 10 seconds

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When I decide to book a holiday, like most travellers I will spend a fair bit of time researching where I´d like to go and looking for a holiday that´s “just right”. During this research phase I am likely to spend several hours clicking in and out of different holiday property ads online, because in 85% of cases I probably wont look past the first thing I see on the page – if the property doesn’t grab my attention in the first 10 seconds then I will just move on to the next. Read more

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