Marketing Tips Archives | Page 4 of 5

Creative and innovative ideas for marketing a holiday rental property

Case Study Part 4: Where to Advertise our Holiday Home

August 21, 2012/1 Comment/in Advertising, Business Planning, Holiday Rental Blog, Marketing Tips, Villa Marketing Spain, Web Design /by Louise Brace

In this holiday rentals case study series we have been talking about how we turned a neglected long-term rental property into a home with good holiday rental potential for families.

If you follow the previous post, you can see how Rental Tonic created an action plan for the Owner to target a specific niche market, and how we took some time over the photography to present the house in the best way online. Once we had enough images it was time to make a start on some advertising… Read more

Interior photopraphy of holiday home in Greece

Property Photography for Holiday Rentals

August 7, 2012/0 Comments/in Facebook, Holiday Rental Blog, Marketing Tips, Photography, Pinterest, Social Media, Villa Marketing Spain /by Louise Brace

We are regularly surprised by the varying standard of photography we see property owners using to present their rentals online. Whether they are using an online listing site or even have their own website, we often see badly composed shots or worse, photos that look like they were snapped on an iPhone quickly before they locked up and went home! Read more

Holiday home in Andalucia with bright open conservatory

Holiday Lettings Case Study Part 3: Property Staging

July 31, 2012/1 Comment/in Business Planning, Facebook, Holiday Rental Blog, Interior Design, Marketing Tips, Photography, Pinterest, Villa Marketing Spain /by Louise Brace

Part #3: Staging a home to attract rentals

The process of “staging” a property is common practice in Real Estate to sell a house, but for some reason this does not happen so much in the holiday lettings business. Read more

Holiday Letting Case Study Part 2: Action Plan

July 24, 2012/2 Comments/in Business Planning, Holiday Rental Blog, Marketing Tips, Villa Marketing Spain /by Louise Brace

Part #2: Holiday Lettings Action Plan

We saw in part 1 of our case study how our owner made a decision to do short term lets (if you didn’t read it yet then click here to catch up). Read more

Fields of Lavender in Snowshill, Gloucestershire

Make Hay While The Sun Shines (or not)

July 17, 2012/1 Comment/in Guest Service, Holiday Rental Blog, Marketing Tips /by Louise Brace

We’ve all had periods of ‘feast’ when the phone doesn’t stop ringing, piles of email requests are coming in to make a holiday booking for the peak times of the year. We can’t imagine the quiet times, but they come and when they do it seems endless. Read more

Holiday Lettings Case Study: Zero to Booked in 12 Weeks

July 10, 2012/3 Comments/in Business Planning, Holiday Rental Blog, Marketing Tips, Villa Marketing Spain /by Louise Brace

Part #1: A Holiday Lettings Dilemma

For owners of second homes in the UK or holiday homes abroad there is often a dilemma to face. It´s nice to leave a property empty so you can use it whenever you wish to, but an empty property can soon deteriorate, need expensive maintenance and will still cost money whether for the mortgage or general utility costs. Read more

Holiday home gardens can add value for guests

5 Ways to Make Your Garden Pay Its Way

June 26, 2012/0 Comments/in Business Planning, Holiday Rental Blog, Marketing Tips /by Louise Brace

Many holiday rental owners wonder about how they can reduce their interior running costs, but how many think about putting the garden to good use? I wanted to share a few ideas that are easy to implement in the garden that will not only add value to your rentals but can also save you money. To get more inspiration sign up for our e-Newsletter
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How to grab your ideal guests attention in less than 10 seconds

June 19, 2012/0 Comments/in Advertising, Case Studies, Holiday Rental Blog, Marketing Tips, Photography, Pinterest, Villa Marketing Spain, Web Design /by Louise Brace

When I decide to book a holiday, like most travellers I will spend a fair bit of time researching where I´d like to go and looking for a holiday that´s “just right”. During this research phase I am likely to spend several hours clicking in and out of different holiday property ads online, because in 85% of cases I probably wont look past the first thing I see on the page – if the property doesn’t grab my attention in the first 10 seconds then I will just move on to the next. Read more

Move your Holiday Property into the Luxury League

June 14, 2012/0 Comments/in Business Planning, Holiday Rental Blog, Marketing Tips /by Louise Brace

Luxury might be an over-used word, what does it conjure up for you? Being met at the airport with a private car? Your own sea view and plunge pool? A chilled bottle of champagne waiting in the room? Conde Nast Traveller published a “10 best and worst hotel amenities/trends from the past 10 years” and dismissed chocolates on the pillow as “So 80s!” but cheered the onset of pillowtop beds, rain showers and celebrity-chef restaurants. Read more

Pet friendly holidays are a niche market

10 Reasons Why Niche Marketing Can Help Your Holiday Lettings

June 12, 2012/2 Comments/in Holiday Rental Blog, Marketing Tips, Villa Marketing Spain /by Louise Brace

Whilst browsing around on Twitter with my morning coffee an interesting headline jumped out at me: “BlogPaws Pet Blogging and Social Media Marketing Conference Readies to Launch” Well, if ever there was a great example of niche marketing then this is it – this niche pet loving community is so big it has its own social media conference! Read more