In line with many other regions in Spain, the Junta de Andalucía (Andalusian government) finally published the decree to regulate holiday rentals (viviendas con fines turísticos) in Andalucía on 11th February 2016. The law became operative on the 11th May 2016, after which all owners who advertise their holiday home as tourist accommodation must register in the Registro de Turismo de Andalucía. The good news is that registration is free, and the registration process simple.
In February the Junta de Andalucía held a meeting in Málaga, which was attended by over 300 people keen to get clarification on the new guidelines. I attended the meeting to find out exactly how to register your holiday rental in Andalucía.
How to register your holiday rental in Andalucia
If you have an electronic signature (‘firma electrónica’) you can do the whole process online. If not, you should complete the online registration form “Declaración responsable para el acceso o ejercicio de la actividad”, then you can print it off and present the application form at one of the offices listed below.
The main application details must include the owner’s details, since as an owner you are held completely responsible for your property and the activity as tourist accommodation unless you have given another party Power of Attorney to be your legal representative. If you have a property manager or agency managing your holiday rental, you can nominate them to take care of the registration, be available for the inspection, etc.
Together with the application form, you must make available copies of the following documentation:
- Paperwork from when you bought the property, including the ‘referencia catastral’ (land registry reference), which you should find on an IBI receipt or sometimes on your title deeds (‘Escritura’)
- The licence of first occupation (‘Licencia de Primer Ocupación’), or equivalent certificate, such as the ‘Cedula de Habitabilidad’.
- Property owner details, including an address where notifications can be sent.
- NIE and passport or Spanish DNI
The registration process is started by submitting the form online, or to the Tourism Office in your locality (see below). An inspection should take place sometime after presenting, but as there is a huge delay in the inspection process, the Junta de Andalucía are granting registration numbers beforehand, as long as your paperwork is in order.
When you submit your application you will be issued with a reference code, which proves you have presented your application. The code starts CTC and can be found at the top of your declaración responsable. You should be able to use this in your advertising to show you are within the process.
If you do not present your ‘Declaración Responsable’ and continue to advertise the property as tourist accommodation, it will be considered an illegal activity.
Where to submit your form
Once you have completed the application form it can be submitted online (if you have a ‘certificado digital, or ‘firma electronica’), or presented at your regional tourism department – the office of Delegaciones Territoriales de Cultura, Turismo y Deporte (click to find your local office). We are able to do on your behalf – please read more about our holiday rental registration service for Andalucia.
You can also submit your form via the post office (correos).
The Inspection Process
An inspection of your property will be carried out during the application process. Within the Declaración Responsable you can name a representative, who will then be contacted to confirm an inspection date.
Inspections may be carried out during guest occupation. The inspector will ask to see all your paperwork i.e. Licence of First Occupation, Title Deeds, etc. so do have these ready to show them (see details above).
If a property does not meet the structural requirements of the decree, for example if you do not have air-conditioning or heating. Or if you have not got a copy of your Licence of First Occupation, you will be given one year to get the property into the required condition for rental.
Multiple Registration
If you are an owner – individual or company – with three or more properties in your name within the same building or complex, those properties must be registered as Apartamentos Turísticos. This does not apply to agents running three or more properties in the same place, who will be considered as a representative, not an owner.
What properties can be registered as a Vivienda con Fines Turísticos?
All properties that are situated on ‘suelo residencial’ (built on a residential plot/land) can register.
Several clients have asked us about the difference between coastal and inland properties. Today we understand the following rules apply:
- If your property is situated in the ‘Medio Rural’ i.e. in a natural zone – forest, farmland, river, or countryside, then you should register as a Vivienda Turística Alojamiento Rural
- If your property is situated on the coast, or within a village or town housing more than 20,000 inhabitants you should apply as a ‘Vivienda con Fines Turísticos’. We recommend you check with your local town hall to confirm this.
Quality categories will be applied with a minimum quality standard of ‘3 Keys’. As the criteria to register has been kept very simple, it’s not clear who or how your property is graded. If this happens during inspection, or based on your registration details. We hope to update on this later.
Viviendas con Fines Turísticos have two options for registering:
- Casa completa: You rent the whole property out and don’t live there during guest occupation. In this case you may offer a maximum occupation of 15 guests.
- Por habitación: You may offer single-room occupation, as long as you live there at the time of guest occupation. You would then be registered under the title: Vivienda turística por habitaciones. If you apply for this category you may use international terms, such as guest house or bed and breakfast. In this case you may offer a maximum occupation of 6 guests. And you must also submit a copy of your Certificado de Empadronamiento to prove you are living at the address.
Caution: If you offer any other services apart from accommodation i.e. breakfast, you then become obliged to charge VAT (IVA) and could receive an inspection from the ‘Departamento de Sanidad’, health & safety department. It’s important to check your responsibilities in this case and make sure you are prepared to fulfill them.
The maximum duration of rental by the same party is two months. After which it is considered a long-term rental and is covered under the ‘Ley de Arrendamientos Urbanos’ for residential lettings.
Your property must have a licence of first occupation. You won’t need this to register, but if you don’t have one we recommend you apply for it straight away, and be prepared to present this to the Junta, inspector or any other administrative body when asked.
Your guests must abide by the rules and regulations, as set out within the statutes of your community, if you belong to one i.e. noise pollution, violence, etc. If they fail to do so, you will have the right to ask them to leave, giving 24 hours notice.
You are not allowed to decline any guest based on their race, sex, colour, or personal or social circumstances.
Minimum criteria to register a holiday rental in Andalucia
- If you rent your holiday home out between the months of May-September, the accommodation must be fitted with some form of cooling equipment in the living area and bedrooms i.e. air conditioning.
- If you rent your holiday home between October and April, it must also be fitted with a heating system, that maintains a temperature of 19 degrees.
- All bedrooms must have direct ventilation to the exterior and all windows and patio doors must have some way of obscuring light i.e. curtains, shutters, etc.
- The accommodation must be furnished adequately for the maximum guest occupancy.
- Adequate bed linen and towels must be supplied based on the maximum occupation, plus one extra set.
- You must offer a changeover cleaning service in between each guest occupation i.e. before arrival and after departure of each guest. But it’s not necessary to offer mid-stay cleaning.
- You should have a medical kit available in the accommodation.
- Guest must be supplied with tourist information, activities, restaurants, shops, details of the nearest parking area, medical facilities, transport, along with a map of the local area, etc. This can be supplied to guests either as a physical book, or digital format.
Managing your holiday rental bookings in Andalucia
- All guests must be given a basic contract document which includes: Owner or property manager contact details, your license number, number of guests, check in and out dates, total price of the rental and a 24 hour emergency number
- Every property must provide an official complaints form for guests and the location of this must be indicated in the property.
- Your will need to get your guests to fill our a Guest ID form, which must be submitted to the Guardia Civil within 24 hours of their arrival. Please read our updated article on how to submit guest information to the police in Andalucía.
- The check in and check out times are at the discretion of the owner, but if no times have been agreed in the booking terms, the guest should be able to occupy the home from 16.00h on the first day of the contracted period and leave at 12.00h on the final day.
- Owners must provide instructions (or the user manual) for all electrical domestics and electrical appliances and instruct the guest how to use each appliance when they arrive, at the same time as any telephone, wifi, alarm and access cards, or similar, so they have complete independence during their holiday.
- Owners should also include a set of rules for the home i.e. pets, smoking, etc. Along with the regulations of the community or building in which the property is situated.
- Owners must keep receipts and proof of payments for each guest occupation. All proof of payments and guest contracts (above) must be kept and made available to the Junta de Andalucia or government administration office (e.g. Hacienda) for the period of one year.
- Your prices should be advertised on a per night basis and include: water, electricity, cooling and heating costs, fridge, cleaning (before arrival) and bed and bath linen.
- All guests must receive a written booking confirmation, which includes total price of stay, including any extra charges and deposit.
- Guests must receive a receipt each time they make a payment towards their stay, or ancillary services.
- You may establish clear booking and payment terms with your clients, but if you have not agreed otherwise, you may ask for a maximum 30% of the rental fee as a deposit to secure a booking, and a refundable breakages deposit on key collection. If the booking is for two nights only, you can ask for the total price in advance.
- Cancellation policy: If you have not indicated otherwise in your Booking Terms, cancellations made by the client earlier than 10 days before the arrival date, will be subject to losing 50% of the deposit. Cancellations made within 10 days of arrival, the owner is entitled to keep the full payment.
New legislation can always lead to a time of uncertainty, but these changes are hopefully going to bring more professionalism in the sector in general so can only be a good thing for tourism. If you are unsure as to the best course of action to take, then do read our recent opinion blog about the new legislation.
New article on how to register Guest ID information with the police in Andalucía
Love thy neighbour and make sure your guests do too!
/0 Comments/in Business Planning, Guest Service /by Louise BraceWorking in the holiday rental industry and living in a tourist destination I have a high tolerance level to holidaymakers, but this summer season we have had some particularly bothersome renters, who would annoy even the most patient of neighbours (like me!)
Holiday rental owners have a responsibility to protect both the communities they live in and the local neighbourhood. And let’s face it, nobody wants the nightmare of turning up to do a changeover to find a wrecked home, after some particularly disrespectful guests have left their mark.
If you want to create a successful and long-term business out of your holiday rental property, you definitely don’t want to fall out with your neighbours. To ensure your renters love your neighbours as much as you do, there are a few things you need to prepare and communicate before they arrive. After all…
Happy guests + happy neighbours = a perfect combination!
1. Vet your guests
Part of our duty, as conscientious holiday rental owners, is to vet potential guests before confirming a booking. We have a responsibility to protect our industry; to stop holiday rentals gaining a bad reputation, by allowing unruly guests to stay in our local communities.
The type of guest you allow to rent your home, should depend on where you live, the type of property you own and the community you represent. If you live in a small complex or urbanisation, where a high percentage of residents are owners or year-round renters, it doesn’t make sense to accept a group booking of young party animals. That’s just not great for community spirit!
2. Share community rules and regulations
This summer a group of young lads stayed in our urbanisation, who decided to swim naked while young children were in the pool (including mine!); brought bottles of alcohol (no glass allowed) to the pool, and proceeded to get drunk every day by the pool, break furniture by using it as floating goal posts, and generally cause quite some havoc. Funnily enough, the other holiday guests didn’t want to use our pool and probably wouldn’t want to return. So, the owner who allowed this group to book their home, probably affected future bookings of other owners in the urbanisation. Vet your guests!
Your contract should include the main community rules that visitors must abide by, such as swimming pool etiquette, parking and noise pollution. And reiterate those rules on arrival in your welcome information. You can set out the information in a friendly and comfortable manner, rather than as a schoolmaster laying down school rules.
3. House etiquette
Guests will respect you and your property a whole lot more if you create a guest-friendly etiquette list. You could even create a fun list and frame it. Include green rules on water and air con usage, and a little reminder that you enjoy a happy coexistence with your neighbours and want to keep it that way!
There are friendly and fun ways to impart rules, which don’t put your guests off for future bookings! Here’s one I created a while back for an article on preparing an eco-friendly holiday rental.
4. Encourage them to meet the neighbours
I have a great relationship with my neighbours and am always happy to help visitors with anything they need to know about the house or neighbourhood. If you let your guests know that your neighbours are residents, it might instill a little more respect in how they treat the community, instead of arriving with the idea that this is a ‘pure’ tourist complex, where everyone is in ‘holiday mode’.
5. Highlight the law in your area
If guests know that a neighbour or community has the right to make a complaint against them for untoward behaviour, they may think twice about stepping out of line. New holiday rental regulations in Spain mean a community can complain to the police about a renter’s behaviour and the owner has the right to give them 24 hours notice to leave.
6. Guest ratings
The introduction of guest rating systems hasn’t been received with the greatest of enthusiasm by owners. Many of whom don’t have personal, face-to-face interaction with guests. However, over the long-term, if a guest profile can be rated based on how they treat accommodation, it could save you from having a bad guest experience. Something we definitely want to avoid.
I received a five star guest rating this summer, during a stay in Cornwall, and was so delighted to receive it, I was eager to continue to be a great renter in the future. Just as an owner feels when she receives five star ratings from guests.
Maybe I am feeling particularly disgruntled about having my peace shattered this summer, and, of course, I don’t want you to put your guests off! But the experience made me realise that responsible owners must take action to protect our communities and the reputation of our industry.
Before I go, I came across Noise Aware, a nifty little device that sends you a noise violation alert if your guests exceed the noise limit during designated quiet times. It’s noise protection for short-term and vacation rentals. What’s not to love!
Image credit:
Dive bombing by Elliot Moore
How to present guest information with the police in Andalucia
/38 Comments/in Legal and Finance, Spain /by Louise BraceAfter months of uncertainty with little information about how to present guest information for your registered holiday home in Andalucía, there is now clearer information on how to proceed.
Guest documentation must be sent to the Comisaría Local de la Policía Nacional within 24 hours of their arrival. Before you start to present guest data, you will need to visit the local station to inform them of the channel you intend to use to present the information.
It depends on where your holiday home is located, as to what channel the police will accept your documentation. We have been told that in some towns in Andalucía, aside from presenting in person, you can also fax or email the information. However, we checked with the Comisaría local in Marbella and they tell us they only accept documentation in person or via their online system.
You must be registered in the system to present online. The representative we spoke to said that you can register your details online and name a representative i.e. your agent or manager, who will then be able to present the documentation in your name.
If there is no Comisaría local in your town or village, check if you can present with the Guardía Civil.
The official form must be completed and signed by all guests aged 16+. If you are not on hand to take this information on guest arrival, I recommend that you ask for the details in advance.
You will need to include the following guest information:
You can read further information on the presentation of guest documentation in Andalucía here.
To use the online Guest ID system, you’ll need to register your details. Everything is in Castellano and please note that you will be advised by your web browser that the website is unsafe. You can continue to the site without a problem. All Spanish government sites give this message to visitors.
You must keep all guest information and documents for a period of three years. They should be kept in date order.
Again, we recommend you visit your local station to confirm the procedure, as it will differ from town to town.
Help us shape the future of YOUR holiday rental marketing
/0 Comments/in Business Planning, Marketing Tips /by Louise BraceRental Tonic has been working with holiday rental owners since 2012. Yes, we’ve been around that long! During that time we have built-up a resource portal focused on how to build a successful holiday rental business.
We have coached many of you, built your holiday home websites, worked with you to create advertising descriptions that WOWed your ideal guests, and showed you how to successfully stage and photograph your property.
Now as we move into our next phase, growing into a brand new kind of holiday rental coaching business, we want to share the moment with you.
In fact, we want YOU to be part of that moment. To help make it happen.
We are super excited to be creating brand new content modules, tailor-made to help you develop a business delivering full calendars and happy guests!
Over the summer we’ll be fine tuning our content. To do that, we need your help. We know our business inside out, but in order to support your holiday rental needs, we want to know your business inside out too.
Talk to us about your business
So I would like to invite 7 holiday rental owners or managers to talk to me about their business, to help us understand and create solutions to your biggest challenges:
What support do you need to help your holiday rental business grow?
And what do you struggle most with in your holiday rental business?
In return for sharing your challenges with us, I will give you a FREE 30 minute marketing review. Then I’ll share ways on how to make quick and easy improvements that WILL make your advertising more successful!
I only plan to speak to seven owners, so don’t delay in getting in touch. Don’t forget you will benefit from a free coaching session!
Shoot me over an email to louise@rentaltonic.com to help us create the next generation in holiday rental marketing training. You have nothing to lose and everything to gain!
Convert more holiday rental bookings with floor plans and virtual tours
/3 Comments/in Marketing Tips, Photography /by Louise BraceCubiCasa Floorplan
Have you ever considered adding a 2D or 3D floor plan to your holiday home advertising or website? In recent years, several digital floor plan and virtual tour resources have launched onto the market, offering added value marketing tools for holiday rental owners.
Is it just another marketing fad to get you to spend your hard earned rental income?
Traveller surveys show that floor plans are a welcome addition to holiday rental advertising descriptions and image galleries. They can give your marketing an edge and help convert more enquiries quicker, by lending confidence to your property.
Visualise it!
Floor plans help guests quickly visualise the space in a holiday home. This is especially beneficial for families who want a place to stay, where there is ample room for kids and adults. A space for the children to play, and the adults to relax.
When you consider that a third of all holidays taken each year are in family – that’s approximately 115 million family holidays! It’s a no brainer to add tools that will provide families with all the information they need to choose your holiday rental, over next door.
Cubicasa’s cool 2D floor plan conversion
Think about some of the questions you are asked by guests:
Your floor plans or even better, a virtual tour linked to a floor plan, will help answer many of the queries that your guests have about space: where to eat, sleep and poop, and will cut down conversation time.
If you have an original floor plan scan, there are some economical digital options, that let you design an eye-catching floor plan yourself.
If you want something a little more striking, there are services that will create digitally enhanced floor plans, linked to interactive virtual tours, using your holiday rental photography. Guests can click on the floor plan to visit a digitally enhanced image of a room and to scan around from different angles. This is an excellent way to showcase your holiday rental in style and give a good feel of space.
Planomatic’s interactive floor plan
Rental Tonic has compiled four of the best virtual tour and floor plan companies offering tools designed for holiday rental owners:
Roomsketcher is a Scandinavian company that provides the tools for you to design your own 2D and 3D floor plans, plus you can create 3D snapshots of your home. I have seen some great examples of holiday rental homes using Roomsketcher to design their floor plans. The floor plan designer isn’t free, but at $49 per year, it’s not a bad price for the tools it offers.
Cubicasa helps you create stylish floor plans through its application, even when the original plan isn’t available. It is not a complete DIY solution like RoomSketcher, but a combination of DIY and automation. It keeps the manual work for you to a bare minimum.
Planomatic is a US-focused application. A representative visits your vacation rental to take photos, which are then transformed into really stunning floor plans and image tours. They also offer a virtual service, called “Tour Creation”, generating floor plans without having to visit your property.
The US company Truplace has a dedicated holiday rental (vacation rental) service. They will take your holiday rental photography and turn it into an interactive virtual image and floor plan tour. Room images appear, when guests click on the floor plan. The tours can be linked to from your FlipKey and HomeAway adverts.
The Complete Guide to Registering Your Holiday Rental in Andalucia
/172 Comments/in Legal and Finance, Villa Marketing Spain /by Louise BraceIn line with many other regions in Spain, the Junta de Andalucía (Andalusian government) finally published the decree to regulate holiday rentals (viviendas con fines turísticos) in Andalucía on 11th February 2016. The law became operative on the 11th May 2016, after which all owners who advertise their holiday home as tourist accommodation must register in the Registro de Turismo de Andalucía. The good news is that registration is free, and the registration process simple.
In February the Junta de Andalucía held a meeting in Málaga, which was attended by over 300 people keen to get clarification on the new guidelines. I attended the meeting to find out exactly how to register your holiday rental in Andalucía.
How to register your holiday rental in Andalucia
If you have an electronic signature (‘firma electrónica’) you can do the whole process online. If not, you should complete the online registration form “Declaración responsable para el acceso o ejercicio de la actividad”, then you can print it off and present the application form at one of the offices listed below.
The main application details must include the owner’s details, since as an owner you are held completely responsible for your property and the activity as tourist accommodation unless you have given another party Power of Attorney to be your legal representative. If you have a property manager or agency managing your holiday rental, you can nominate them to take care of the registration, be available for the inspection, etc.
Together with the application form, you must make available copies of the following documentation:
The registration process is started by submitting the form online, or to the Tourism Office in your locality (see below). An inspection should take place sometime after presenting, but as there is a huge delay in the inspection process, the Junta de Andalucía are granting registration numbers beforehand, as long as your paperwork is in order.
When you submit your application you will be issued with a reference code, which proves you have presented your application. The code starts CTC and can be found at the top of your declaración responsable. You should be able to use this in your advertising to show you are within the process.
If you do not present your ‘Declaración Responsable’ and continue to advertise the property as tourist accommodation, it will be considered an illegal activity.
Where to submit your form
Once you have completed the application form it can be submitted online (if you have a ‘certificado digital, or ‘firma electronica’), or presented at your regional tourism department – the office of Delegaciones Territoriales de Cultura, Turismo y Deporte (click to find your local office). We are able to do on your behalf – please read more about our holiday rental registration service for Andalucia.
You can also submit your form via the post office (correos).
The Inspection Process
An inspection of your property will be carried out during the application process. Within the Declaración Responsable you can name a representative, who will then be contacted to confirm an inspection date.
Inspections may be carried out during guest occupation. The inspector will ask to see all your paperwork i.e. Licence of First Occupation, Title Deeds, etc. so do have these ready to show them (see details above).
If a property does not meet the structural requirements of the decree, for example if you do not have air-conditioning or heating. Or if you have not got a copy of your Licence of First Occupation, you will be given one year to get the property into the required condition for rental.
Multiple Registration
If you are an owner – individual or company – with three or more properties in your name within the same building or complex, those properties must be registered as Apartamentos Turísticos. This does not apply to agents running three or more properties in the same place, who will be considered as a representative, not an owner.
What properties can be registered as a Vivienda con Fines Turísticos?
All properties that are situated on ‘suelo residencial’ (built on a residential plot/land) can register.
Several clients have asked us about the difference between coastal and inland properties. Today we understand the following rules apply:
Quality categories will be applied with a minimum quality standard of ‘3 Keys’. As the criteria to register has been kept very simple, it’s not clear who or how your property is graded. If this happens during inspection, or based on your registration details. We hope to update on this later.
Viviendas con Fines Turísticos have two options for registering:
Caution: If you offer any other services apart from accommodation i.e. breakfast, you then become obliged to charge VAT (IVA) and could receive an inspection from the ‘Departamento de Sanidad’, health & safety department. It’s important to check your responsibilities in this case and make sure you are prepared to fulfill them.
The maximum duration of rental by the same party is two months. After which it is considered a long-term rental and is covered under the ‘Ley de Arrendamientos Urbanos’ for residential lettings.
Your property must have a licence of first occupation. You won’t need this to register, but if you don’t have one we recommend you apply for it straight away, and be prepared to present this to the Junta, inspector or any other administrative body when asked.
Your guests must abide by the rules and regulations, as set out within the statutes of your community, if you belong to one i.e. noise pollution, violence, etc. If they fail to do so, you will have the right to ask them to leave, giving 24 hours notice.
You are not allowed to decline any guest based on their race, sex, colour, or personal or social circumstances.
Minimum criteria to register a holiday rental in Andalucia
Managing your holiday rental bookings in Andalucia
New legislation can always lead to a time of uncertainty, but these changes are hopefully going to bring more professionalism in the sector in general so can only be a good thing for tourism. If you are unsure as to the best course of action to take, then do read our recent opinion blog about the new legislation.
New article on how to register Guest ID information with the police in Andalucía
How to Make a Lucrative and Legal Income From Your Spanish Villa
/10 Comments/in Advertising, Business Planning, Holiday Rental Blog, Industry News, Legal and Finance, Villa Marketing Spain /by Louise BraceSo you own a Spanish villa that spends a large part of its life sitting empty? I’m sure you don’t need us to tell you how lucrative it could be for you to rent it to holiday makers while you are not using it, or even while you wait for a suitable buyer.
We’ve seen some amazing good news stories from owners who have turned around their fortunes by embracing holiday rentals as a source of income. For example, one of our owners was on the verge of losing his townhouse to the bank, but with a clever niche-marketing strategy he now consistently gets 30+ bookings each year, bringing in an important income of £25,000 to £30,000 every season. Not only did he save his house from being repossessed, he also paid off his debts, and is now looking for another rental property to buy.
Another of our clients who owns a luxury villa in Spain was struggling to find a buyer when the market crashed, but rather than reducing the sales price and selling for less than it cost him to build the villa, he instead decided to rent it out. He managed to achieve £140,000 worth of bookings after commission in his first year which has seriously helped towards his initial building costs and tax bills. That’s not a figure to be sniffed at!
Obviously any income you make from your holiday rental is taxable, just as your earnings from employment would be. And since 2013 the 17 autonomous regions of Spain have been introducing a licence procedure for holiday rentals, which works to ensure the industry is well-run, professional, and offers quality accommodation for tourists, which can only be a good thing!
The law was approved on 2nd February and the law will come into effect on 12th May 2016, giving owners time to register.
Registering your Spanish villa for holiday rentals is a no-brainer, especially if you advertise your villa online to attract bookings (who doesn’t?). Many owners are too busy to set up and manage their own website and marketing strategies, so just like our clients we mentioned before they work predominantly with specialist rental agencies and listing sites to bring in bookings. But increasingly, these listing sites will only be able to advertise properties that hold a licence number, as we have seen with Airbnb and HomeAway in Catalonia, who faced big fines themselves from the Spanish authorities for continuing to advertise holiday rentals that were not registered.
If you own a holiday rental in another region of Spain, we recommend you read our article, which gives a quick run through of the latest requirements for registering a holiday rental in each region, so you can be sure that you are doing things the right way.
As sure as Benjamin Franklin was about the certainty of death and taxes, we are even more certain that villas with a licence number are going to have a massively out-perform those properties that are unregistered.
Think about it, you will have a massive advantage over clandestine rentals in terms of customer confidence, quality and legality, so you can easily take a lion’s share of the market from guests who will book your place over the unregulated villa next door – he may be trying to avoid the taxman, but that’s a false economy if he doesn’t have any income anyway!
As we mentioned before, there is no need to panic at all about the new Andalusian decree, unlike some tabloid reports it’s there to protect owners and guests alike and it’s free and simple to register.
We are going to be helping a couple of our villa owners through the paperwork as soon as the register opens to see how it all works, then we will report back with as much help and advice as we can offer to smooth the process for you.
Read our complete guide to registering your holiday rental in Andalucía.
How to sell your holiday rental as a film location
/0 Comments/in Marketing Tips, Photography /by Louise BraceKate Winslet’s cottage in The Holiday, the Chicago mansion in Home Alone and the Spanish villa in Sexy Beast. Great movies filmed in fabulous homes around the world. Producers are always on the lookout for properties with character to use as a filming location, whether it be for a TV commercial, series or feature film.
Rental Tonic’s very own Lindsay Gregory has experience working with production companies, with several properties from her Luxury Villa Collection portfolio featured in well known TV programs and reality shows.
Today we’re sharing our professional tips on how to turn your holiday rental into a film location; how to sell it to location scouts and pre-production companies, and perhaps become the next ‘film star’ home.
First stop: Your Holiday Rental Website
Location scouts do search holiday rental listings to shortlist properties, but if your holiday home has that certain je ne sais quoi that could make it an ideal film or advertising set, you’ll stand out from the competition in your destination by creating your own holiday rental website. If you don’t already have one? You should have.
Tip: Set-up a well-optimised page on the site with information focused on the property as a film location.
Having your own website is an essential part of your holistic marketing in today’s competitive holiday rentals marketplace; helping you showcase your property’s star qualities, through images, videos and great copy. In this case it will also help production companies find you when they Google search a destination.
Pre-production and location scouts
If you’re feeling confident, go ahead and contact pre-production companies directly to present your home as a potential film or ad shoot location. Ask if they have a location portfolio that you can be added to.
Tip: Don’t leave out the production companies in the country where your property is located. They will often be contacted by international agents and scouts, and of course, filming also happens in your own country by local production companies, so getting your home on their books is essential.
Create a portfolio
Aside from using your holiday rental website as a promotional tool, it’s a good idea to create a mini brochure or portfolio to showcase your holiday rental. Use your best quality photos and create beautiful content about your property’s best features.
We recommend you get some professional ‘on location’ photos done to use for your brochure. If you have a video of your home, you can also add that to your presentation email and of course on your website.
Check out this holiday rental brochure example from Lindsay’s Luxury Villa Collection portfolio.
Local journalists and bloggers
Destination bloggers and local media often get contacted by production companies to help source locations, so get in touch with the prominent travel and lifestyle writers and websites in the country where your home is situated. Follow them on social media and sign-up to their newsletters to stay on top of filming opportunities. You could also get in contact to see if they offer opportunities to collaborate. They might ask you to advertise your property on their website. You’ll need to evaluate if this makes financial sense.
Follow them on Social Media
If you use social media to promote your holiday rental, then it’s a good idea is to add the Facebook/Twitter accounts of relevant programmes, series and production companies. As they will often put a shout out when searching for properties.
Using Pinterest or Instagram is also a great way to showcase the best images and videos of your holiday rental. You could integrate your Pinterest boards into your website.
Photographers and Videographers
Another great idea is to link up with local photographers and videographers and give them a commission if they get a location booking for your property. They are often contacted by advertising agencies, location scouts and designers to help source villa venues for advertising shoots.
Push for PR
If you have a luxury or unique property, we recommend that you create a press pack – pdf format – with the intro and main wording of the press release pasted straight into an email.
Make a contact list of Travel/Property editors of quality press: quality national press and lifestyle/travel magazines, such as The Independent, Telegraph, Sunday Times Travel, Wanderlust and Condé Nast Traveller.
Send them an initial email presenting your property for travel features and remind them every 4-6 months that your property is still available as accommodation. The more you get featured in the press, the more likely you are to get spotted by a production company or location scout. And of course it’s great for stimulating bookings!
Resource: All press coverage of your holiday home should be included on your website. Link to the page, or ask if you can publish a pdf version on your website.
Check the channels
Finally TV channels are always calling for program participants. So keep checking to see if there are any shows in production that need properties in your area. Here are some examples of where and how to register:
BBC
ITVChannel4
Tip: Agents, scouts and pre-production companies, etc. will try to hammer you for a bargain or freebie. It’s essential that you insist ‘in writing’ on having full credits, with the name of your property mentioned as the location, it won’t happen automatically.
Further resources
Greenlight is a great resource to find indie production companies.
Location Agencies and Libraries:
Locations Hub
JJ Locations
Shoot Factory
KFTV
British Film Commission
If you are a pre-production company looking for quality properties in Spain, France, Switzerland, Italy and other locations throughout Europe, to add to your location list, please get in touch.
Rental Tonic and The Luxury Villa Collection work with some of the most amazing homes throughout Europe.
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